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LEGO Creator Children’s Day Teddy Bear (40763) GWP Revealed

LEGO has revealed a new LEGO Creator gift with purchase set with the Children's Day Teddy Bear (40763). Releasing on April 1, the set has 238 pieces and it features a cute teddy bear that has various accessories such as some glasses, a book, a blue bow tie, paper and pencils, a pink bow tie and a rose, or some LEGO bricks. There’s no word yet on the price requirement to get it.

Celebrate Children’s Day with the cute and customizable LEGO® Creator Children’s Day Teddy Bear (40763) building toy. This animal figure has a posable head, arms and legs and comes with a selection of cool accessories for endless different looks. Kids could add glasses and a book, a blue bow tie and pencils and paper, a pink bow tie and a rose, or a set of 3 LEGO bricks in different combinations. This animal toy is great for play and display and makes a fun gift for girls and boys aged 8 and up.

LEGO Star Wars Celebration Japan 2025 Exclusive Printed Tile Revealed

If you’re attending Star Wars Celebration Japan 2025, there is a LEGO exclusive item that you can get at the convention. StarWars.com has revealed some exclusives for the event and LEGO will have a printed tile with the Star Wars Celebration logo written out in Japanese. You can get it as a gift with purchase at the LEGO booth and there will be limited quantities. Star Wars Celebration Japan 2025 will be happening April 18-20.

The Future of LEGO Icons The Lord of the Rings

Yesterday’s announcement of the LEGO Icons The Lord of the Rings: The Shire (10354) may have given a hint to the future of the LOTR theme. Towards the end of the press release, there was a curious statement which read:

A true collector’s item that completes the trilogy of sets, following previous Barad-dûr™ and Rivendell™ launches, the LEGO Icons The Lord of the Rings: The Shire set is a testament to the enduring power of friendship, adventure, and the magic of Middle-earth™.

This latest set seems to suggest that this will be it for The Lord of the Rings theme for the Icons line following Rivendell (10316) and Barad-dur (10333). I can’t imagine LEGO being done after just three sets as there’s still many more locations that they could do such as Khazad-dum/Mines of Moria, Gondor/Minas Tirith, or Helm’s Deep. They also also shift to large scale character builds like the Balrog, an Oliphaunt, a Fell Beast, or even Smaug. Either way, we’ll just have to see what LEGO has planned for the future of The Lord of the Rings.

LEGO Icons The Lord of the Rings: Smeagol & Deagol (40761) Revealed

If you didn’t see it this morning, LEGO has revealed the LEGO Icons The Lord of the Rings: Smeagol & Deagol (40761) gift with purchase set to go along with The Shire (10354). The 181 piece set features the opening fishing scene in The Return of the King where Smeagol and Deagol eventually fight over the One Ring. The set will be available from April 2-8 only when you purchase The Shire, while supplies last.

LEGO Big Spring Deals – March 2025

Amazon Big Spring Sales are now live and there are a numerous LEGO sets that have been discounted. The sales run through March 31 with deals up to 40% off. There’s also Lightning Deals that pop up during the event. Of course, there’s thousands of regular, non-LEGO items that are also on sale. Below are some of the LEGO highlights that may be of interest.

LEGO Icons Back to the Future Time Machine (10300) – $159.99/20% off
LEGO Icons Transformers Optimus Prime (10302) – $143.99/20% off
LEGO Icons Dune Atreides Royal Ornithopter (10327) – $143.99/13% off
LEGO Ideas Vincent Van Gogh The Starry Night (21333) – $147.99/13% off
LEGO Star Wars AT-TE Walker (75337) – $115.99/17% off
LEGO Star Wars The Dark Falcon (75389) – $153.46/15% off

As an Amazon Associate, I earn from qualifying purchases.

LEGO LOTR Coming to Minifigure Factory Soon

With the announcement of the LEGO Icons The Lord of the Rings: The Shire (10354) today, LEGO will also be rolling out something related to The Minifigure Factory. Available for a limited time, you can customize your minifigure with exclusive Lord of the Rings torso design. This will only be online for US and Canada and select stores in EMEA, AMS and China.

Join the party! You can design your own minifigure online with the LEGO Minifigure Factory; now featuring exclusive Lord of the Rings torso designs! Whether you are a brave hobbit, a noble elf, or a mighty warrior, the adventure begins here. Available for a limited time.

LEGO Icons The Lord of the Rings: The Shire (10354) Officially Announced

LEGO has officially revealed the new LEGO Icons The Lord of the Rings: The Shire (10354) which will be releasing on April 2. The set consists of 2,017 pieces and will retail for $269.99 and it features various scenes from The Shire including the Bag End. There are nine minifigures in the set, Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie Cotton, Samwise Gamgee, and Gandalf the Grey.

LEGO Insiders that purchase the set between April 2-8 will also get the LEGO Icons The Lord of the Rings: Smeagol & Deagol (40761) as a free gift, while supplies last. The set features the opening scene from The Return of the King where Smeagol and Deagol fight over the One Ring.

Sean Astin Celebrates Middle-earth™ with LEGO Bricks!

New LEGO Icons Set Launches Alongside Exclusive Mini-Film

LONDON, UK (25th March, 2025) – Sean Astin, who portrayed Samwise Gamgee in The Lord of the Rings trilogy, celebrates Middle-earth™ in a new collaboration with the LEGO Group. Astin stars in an exclusive mini-film celebrating the launch of the LEGO® Icons The Lord of the Rings: The Shire™ set, a stunning 2,017-piece diorama that captures the heart of Hobbiton™.

The mini-film, is more than just a recreation of The Lord of the Rings in LEGO bricks; it’s a tribute to the cinematic artistry of the trilogy. Echoing the iconic Osgiliath monologue and cross-cutting sequences that define the films, the mini-film features Sean Astin taking viewers on a personal tour through the set.

Created in partnership with Warner Bros.

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