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LEGO The Lord of the Rings Poster with The Shire (10354) Purchases

Today was the release of the new LEGO Icons The Lord of the Rings: The Shire (10354) both online and at LEGO Brand Stores and it looks like there was an unannounced poster giveaway as well.

Over on Reddit and other sources online, there’s a cool thick stock poster that you could’ve gotten with a purchase of the set. The poster features all three of the LEGO Icons sets that have released including Rivendell and Barad-Dur.

I wonder if LEGO will be shipping it with the online purchases or was it just only for store giveaways. We’ll see once orders start to arrive in the mail in a few weeks.

Last Day for LEGO Easter Bunny Surprise (40764) GWP and Double Points on Select Sets

If you want to get the LEGO Easter Bunny Surprise (40764), you have less than six hours left to get your orders in. It’s surprisingly still available on the LEGO Shop even after the new April 2025 releases as well as The Shire (10354) from last night. If you do get the Shire, you can double up on the Smeagol & Deagol (40761) GWP as well. There’s also double Insiders points on the following sets which also end tonight, minus the LotR sets.

Boutique Hotel (10297)
Jazz Club (10312)
Natural History Museum (10326)
Tudor Corner (10350)
LEGO Icons Blacktron Renegade (10355)
Rivendell (10316)
Barad-Dur (10333)

As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases.

LEGO Icons The Lord of the Rings: The Shire (10354) Now Available

The new LEGO Icons The Lord of the Rings: The Shire (10354) is now available for purchase on the LEGO Shop. The set has 2,017 pieces and retails for $269.99. The set features various scenes from the LotR trilogy and includes minifigures of Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie Cotton, Samwise Gamgee, and Gandalf the Grey.

From now until April 8, while supplies last, you can get the Smeagol & Deagol (40761) gift with purchase set when you purchase The Shire.

To celebrate the launch of The Shire, LEGO is also offering double Insiders points on the previous LEGO Icons The Lord of the Rings sets which includes Rivendell (10316) and Barad-Dur (10333). This promo will run until April 8.

As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases.

LEGO Employs White Hat Leakers to Prevent Leaks

It has been revealed that LEGO is working with white hat leakers to identify vulnerabilities to prevent leaks of upcoming products. These white hat leakers are LEGO fans who previously leaked sets in the past but have had their accounts deleted by the LEGO Confidentiality team and are now helping to prevent future leaks.

One of the more popular announcements was the LEGO Pokemon theme and we were told that that white hat leakers worked tireless to prevent anyone from posting it early on Reddit, Discord, X, etc. It worked pretty much to perfection until LEGO Mexico hit the wrong button and managed to leak it themselves an hour or so early.

As we can see from this year, the leaks have been relatively quiet so it may seem that it’s been working although there were still some that pass by like with small retailers. It’s not perfect but LEGO is making a big effort to control the leaks.

LEGO Project Hair Revealed from Archives

LEGO has gone to their history books and have unearthed something called LEGO Project Hair. Back in 1975, the original LEGO minifigures were released with no arms or facial expressions. The higher ups at LEGO wanted more realistic features on the minifigures.

LEGO designer Vittig Hed started up Project Hair in which LEGO would put syntheic hair on minifigures. Unfortunately it didn’t test well in focus groups and it was archived. That is until a few years later when Project Hair was rediscovered during LEGO’s renovation.

LEGO was set to work on it again until 1978 rolled around and the LEGO Space theme was introduced. The release pretty much ended any hopes of Project Hair for good and it was never heard about again until today.

LEGO April 2025 Sets Now Available

April is now here and there are a couple of new LEGO sets that are now available on the LEGO Shop. As of right now, the main set released is the LEGO Disney Beauty and the Beast Castle with even more sets sprinkled in during the next few days.

It looks like LEGO has delayed the Children’s Day Teddy Bear (40763) gift with purchase set. We were told it would release on the first but it looks like that changed. We still have the Easter Bunny Surprise (40764) which will be available until April 2 with purchases of $75.

There’s also Double Insiders points on select sets which will also run until April 2.

Boutique Hotel (10297)
Jazz Club (10312)
Natural History Museum (10326)
Tudor Corner (10350)
LEGO Icons Blacktron Renegade (10355)


Disney

Beauty and the Beast Castle (43263) – $279.99


Marvel

The Hulk Truck vs. Thanos (76312) – $34.99
Iron Man’s Laboratory: Hall of Armor (76315) – $54.99


Miscellaneous

Yellow Travel Suitcase (40817) – $14.99

LEGO Ideas A Twist of Nostalgia Building Contest for Future GWP Set

LEGO Ideas has started a new building contest in which you reimagine an old LEGO set and modernize it and it could become a future gift with purchase set. The contest will run until April 30 and the fan vote will run through May with the winning build being announced on May 28.

The build must be between 200-250 pieces and inpired by a past LEGO set. You can only use LEGO IP themes like Ninjago, Bionicle, Castle, Space, etc. and not any third party licenses.

The Grand Prize Winner for the Fan Vote will also receive:

• 21347 – Red London Telephone Box
• 31147 – Retro Camera
• 10334 – Retro Radio
• 21343 – Viking Village
• 10305 – Lion Knights’ Castle
• 21342 – The Insect Collection
• 10355 – Blacktron Renegade
• 40649 – Up-Scaled LEGO® Minifigure

The Runner-Up for the Fan Vote will receive the following sets:

• 21347 – Red London Telephone Box
• 31147 – Retro Camera
• 10334 – Retro Radio
• 21343 – Viking Village

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