The Brick Fan

It has been announced that The LEGO Group has now been recognized as 2026 Global RepTrak 100 most reputable company. This is the fourth consecutive year that LEGO has been at the top spot and the tenth consecutive year that they have been in the top three.

The LEGO Group ranked most reputable company in the world for the fourth year running

BILLUND, DENMARK, 8 APRIL 2025: The LEGO Group has been recognised as number one in the 2026 Global RepTrak® 100, the annual ranking of the top 100 most reputable companies.

According to RepTrak, the achievement reflects strong performance across all seven drivers of reputation, including product and services, innovation, workplace, conduct, citizenship, leadership and performance.

Chief Executive Officer at the LEGO Group, Niels B. Christiansen, said:

“This recognition goes out to our 34,000 colleagues around the world and makes me incredibly proud. It’s a true result of everyone working as One LEGO® Team, pulling in the same direction every single day.

The dedication, creativity and care of every one of our colleagues continue to build trust in the LEGO brand, delighting tens of millions of fans with fantastic LEGO play experiences – and helping us inspire and develop the builders of tomorrow.”

This is the fourth consecutive year that the LEGO Group has been ranked number one, and the tenth consecutive year the LEGO Group has been ranked in the top three.

A few days ago, LEGO sent out an email to notify users that they’ve updated their LEGO Insiders terms and conditions, mainly impacting resellers. LEGO did the integration with BrickLink last year and a LEGO account is required to use BrickLink. BrickLink is used for both buying and selling LEGO parts/sets and the accounts used for “professional reselling activities” are now ineligible to earn or redeem LEGO Insiders points. Those accounts found accessing Rewards or Benefits to earn or redeem points will be considered a breach of contract.

Dear LEGO® Insider,

We wanted to let you know that we’ve updated our terms and conditions for the LEGO Insiders Program, effective March 31 2026.

The updated terms clarify that LEGO Insiders accounts created or used for professional reselling activities are not eligible to earn or redeem LEGO Insiders points.

You can review the updated terms and conditions at LEGO.com/insiders/terms.

If you have some free time next Sunday, LEGO Brand Stores will be doing a LEGO F1 Academy Race Car Make & Take event. It will be held on April 12 from 12pm-2pm local time (Saturday April 12th, 2026 from 12-2pm at The LEGO Store at Garden State in Paramus, NJ and at The LEGO Store at University Place in Orem, UT). Like with all the Make & Takes, it will be a limited quantity available and will be a first come, first served basis.