The Brick Fan

A few weeks ago, LEGO officially launched the LEGO Fan CoLab which replaces the LEGO Ambassador Network. If you didn’t know the LEGO Ambassador Network (LAN) was a centralized place where LEGO communities, LUGs, content creators, blogs, etc. could interact with each other but mainly it was for a line of communication with LEGO directly. There were also some perks for being a recognized community including access to press releases, early review sets, support for events, etc.

The new LEGO Fan CoLab builds on what they have learned on the LAN and expands on how LEGO interacts with the fan ecosystem which includes communities, creators, event organizers, media, developers, artists, builders, and many others who contribute to the LEGO fan experience. Of course, we can still interact with various recognized communities and share information.

All the participants are separated into three groups, Recognized LEGO Fan Creators, Recognized LEGO Fan Communities, and Recognized LEGO Fan Events. We here at The Brick Fan are now called a Recognition LEGO Fan Creator and LEGO has sent over a neat little sign, among other things, to help us promote both our site and the Fan CoLab itself.

Changing from the LEGO Ambassador Network to the LEGO Fan CoLab doesn’t change what we do here at The Brick Fan. We’ll still be doing the normal LEGO news and set reveals with some LEGO reviews and shopping deals thrown in here and there. Of course, we will also be attending San Diego Comic Con every summer as well so everything is business … Continue

LEGO has announced their financial results for the first half of 2026 with continued growth. Revenue increased by 21% while sales grew 22%. LEGO released 330 products in the first have of the year and the most popular themes include Speed Champions, Botanicals, Technic, Icons, and Star Wars.

Strong demand and brand relevance drive LEGO Group revenue up 21%, operating profit up 22% in H1 2026

Highlights vs. H1 2025

• Revenue increased 21% to a record DKK 41.9 billion. In constant currency, revenue grew 26%.
• Consumer sales grew 22%, driven by strong demand across a broad product range and excitement for the LEGO® brand.
• The company outpaced a growing global toy market and gained market share.
• Operating profit increased 22% to DKK 10.9 billion, supported by strong top-line growth, scale efficiencies and productivity efforts, while maintaining significant spending on strategic initiatives, such as sustainability. In constant currency, operating profit grew 29%. Net profit grew 32% to DKK 8.6 billion.
• Free cash flow was DKK 2.1 billion, up from DKK 1.7 billion while increasing investments in long-term growth, including factory capacity and the acquisition of LEGO and LEGOLAND® Discovery Centres.
• Significant continued investments in sustainable materials and solar capacity expansion.

BILLUND, DENMARK, 25 August 2026: Today, the LEGO Group reported financial results for the first half of 2026, with revenue and operating profit both growing double digits and building on a record performance in 2025. The company continued to grow significantly ahead of the global toy market, gaining market share. Consumer