During yesterday’s financial reporting, The LEGO Group CEO Niels B. Christiansen also talked about the looming tariffs that the United States is putting on countries. Talking to Yahoo Finance, Christiansen said that if there are tariffs for Mexico, it would impact the company but it won’t be their biggest issue but would react for the long-term perspective and not to destroy the momentum they currently have.
As far as raising prices for LEGO sets here in the US, it would depend if the tariffs are permanent or temporary and they would react for the long-term and it’s hard to say at this moment in time. Currently LEGO has a factory in Mexico which supplies the products for North America and Christiansen mentioned that it wouldn’t be closing it even though there’s a Virginia plant slated to be open in 2027.
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