LEGO has officially revealed the new LEGO Icons The Lord of the Rings: The Shire (10354) which will be releasing on April 2. The set consists of 2,017 pieces and will retail for $269.99 and it features various scenes from The Shire including the Bag End. There are nine minifigures in the set, Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie Cotton, Samwise Gamgee, and Gandalf the Grey.
LEGO Insiders that purchase the set between April 2-8 will also get the LEGO Icons The Lord of the Rings: Smeagol & Deagol (40761) as a free gift, while supplies last. The set features the opening scene from The Return of the King where Smeagol and Deagol fight over the One Ring.
Sean Astin Celebrates Middle-earth™ with LEGO Bricks!
New LEGO Icons Set Launches Alongside Exclusive Mini-Film
LONDON, UK (25th March, 2025) – Sean Astin, who portrayed Samwise Gamgee in The Lord of the Rings trilogy, celebrates Middle-earth™ in a new collaboration with the LEGO Group. Astin stars in an exclusive mini-film celebrating the launch of the LEGO® Icons The Lord of the Rings: The Shire™ set, a stunning 2,017-piece diorama that captures the heart of Hobbiton™.
The mini-film, is more than just a recreation of The Lord of the Rings in LEGO bricks; it’s a tribute to the cinematic artistry of the trilogy. Echoing the iconic Osgiliath monologue and cross-cutting sequences that define the films, the mini-film features Sean Astin taking viewers on a personal tour through the set.
Created in partnership with Warner Bros. Discovery Global Consumer Products, the breathtakingly detailed Shire set recreates the festive atmosphere of Bilbo Baggins’ eleventy-first birthday celebration. From Bilbo’s hobbit-hole, complete with its iconic round green door and richly appointed interior, to the nine included minifigures—Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie Cotton, Samwise Gamgee, and Gandalf the Grey—the set brings this iconic scene to life.
Interactive elements include being able to transform a burning letter into The One Ring and make Bilbo vanish with a turn of a dial or recreating the dragon firework scene with interchangeable heads for Merry and Pippin. The set also includes Gandalf’s horse and cart, fireworks, a firework dragon figure, the Party Tree, a party pavilion, and Bilbo’s book, which can be displayed open or closed.
Sean Astin comments: “Not all those who wander are lost… especially when travelling through the astonishing detail of the Shire made out of LEGO bricks! From the smallest hobbit-hole to the grandest fireworks, building this set brought back so many fond memories of Middle-earth™. Now fans can journey there themselves and build their own adventures.”
A true collector’s item that completes the trilogy of sets, following previous Barad-dûr™ and Rivendell™ launches, the LEGO Icons The Lord of the Rings: The Shire set is a testament to the enduring power of friendship, adventure, and the magic of Middle-earth™.
The LEGO Icons The Lord of the Rings: The Shire set is available for LEGO Insiders from 2nd April 2025, and for all from 5th April via LEGO.com/TheShire and LEGO Stores, priced at €269.99/ £229.99/ $269.99 In addition, between 2nd – 8th April, shoppers that purchase the new set (10354) via LEGO Stores and LEGO.com will receive a LEGO Icons The Lord of the Rings: Sméagol™ & Déagol™ (18+) minibuild as a Gift with Purchase, while stocks last, T&C applies.
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