Author: Allen "Tormentalous" Tran (Page 12 of 33)

LEGO has announced that they have partnered up with Unity for a new LEGO Microgame. LEGO Games is celebrating their 25th anniversary and they have teamed up with Unity which is the world’s leading 3D content development platform to bring you a new game that you can create using virtual bricks. You will also be able to import your creations that are built in BrickLink Studio to the game as well. No prior coding experience is needed as it takes you through the steps of creating your game and sharing it in less than 45 minutes. Check out the press release of LEGO Microgame below.

If there’s one thing that LEGO Games and the world’s leading 3D content development platform, Unity, can agree on, it’s that creativity comes in all forms – whether it’s bringing your creation to life with LEGO® bricks or adding lines of code to develop a video game. Game development can be intimidating for some, but Unity helps lower this obstacle with its series of Microgames – guided experiences designed to get new users working in the Unity Editor quickly and easily.

On October 26, Unity will release its first-ever Microgame created with LEGO Games. For some, the thought of taking your first steps into the world of video game creation can be overwhelming, but with the new LEGO Microgame, fans can use the familiar LEGO System in Play to help them construct their first game experience.

Further detials about the partnership:

● The new LEGO Microgame, created with adult fans

Last week, LEGO and adidas announced a new multi-year partnership for new products and it looks like we have our first look at them. Tmall, which is a operated by Alibaba, is an online store in China and they have shown off the first products for the LEGO x adidas kids collection. There are a number of different products ranging from shoes to shirts and pants to onesies. They also come in a variety of colors as well to match up with whatever style the kids want. Head on over to the link above to browse the collection. There’s no word yet on when it will arrive here in the US but it’ll be coming as soon as December 2020.

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A few days ago, The LEGO Group announced that they have appointed Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj comes from German electronics retailer MediaMarktSaturn where is also the Executive Vice President of Logistics and Chief Technology Officer. Before that, he was the Chief Information Officer at Tesco. At LEGO, he will oversee the company’s digital and technology teams and continue with the LEGO’s digital transformation.

BILLUND, October 21, 2020: The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer.

Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of Logistics and Chief Technology Officer. Prior to assuming this role in 2018, Bhardwaj was Chief Information Officer at Tesco PLC. He was previously a partner at management consultancy, Accenture. Bhardwaj will be responsible for the Group’s digital and technology teams, and oversee its continued digital transformation to support long-term growth.

Niels B Christiansen, CEO of the LEGO Group said: “We are excited to welcome Atul to the LEGO Group. As we accelerate our digital transformation, Atul’s global experience, proven track record and expertise driving change will be invaluable. He brings to role decades of experience working at the forefront of digital transformation with some of the world’s most recognised brands.”

Atul Bhardwaj said: “As a father of three children who love to build I see first-hand the power of learning through play. The ambition to bring this to more children around

LEGO has announced that they have entered a multi-year partnership with adidas for new products coming as soon as December 2020. There will be products for various sports and active lifestyles for both kids and adults. It is said that the partnership will also cross into different LEGO themes so this could suggest that we could get some sports sets again. Check out the press release below.

adidas and the LEGO Group embark on a multi-year partnership

Sharing a belief in the power to build skills, strength and better futures through creativity, it’s time for two of the world’s most creative and loved brands to play on the same team!

HERZOGENAURACH & BILLUND, October 20 2020: Today, industry-leading sportwear brand adidas and household favouite toy company, the LEGO Group announced a multi-year partnership. The collaboration will see new co-created products to inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability.

Like the bricks that serve as this partnership’s inspiration, the collaboration fuses two of the most recognized and iconic brands and will offer a diverse portfolio of footwear, apparel and hardware. Fans could already explore the creative ambition of the collaboration with the limited release of the adidas Originals ZX 8000 LEGO® sneaker in September.

“It’s our mission to inspire and develop the builders of tomorrow and help children be creative and learn the skills they need to thrive”, said Julia Goldin, Chief Marketing Officer at the LEGO Group. “Great play experiences are a

The 12th annual Creations for Charity event is now live to help raise money LEGO for underprivileged children. The site has been updated and you can either donate a creation, buy a creation, or donate by PayPal. Last year, the fundraiser raised over $16,000 and donated to eight locations around the world.

The 12th annual Creations for Charity is now live on our newly designed website! From now until the end of November, you can donate or buy a creation to raise money to give Lego to underprivileged children across the world. We look forward to another successful fundraiser and continuing the Lego fan community’s annual tradition of giving back during the holidays!

Allen "Tormentalous" Tran

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A few months ago, a source told me that the next series of LEGO Collectible Minifigures will be changing and there’s some more fire to that rumor. Starting in Jaunary with Series 21 (71029), the number of minifigures included in the set is rumored to be dropping down to only 12 and it looks like StoneWars has also gotten wind of it as well. I’m not sure why the decrease of minifigs for the set but they’ll be somewhat easier to collect.

StoneWars also is reporting that LEGO will be offering full boxes of 36 minifigures as well as 72 minifigures. If you notice the numbers, these new boxes will hold three and six complete sets, respectively. The pricing will stay the same at $4.99 each.

What do you guys think of this change? Is it better that we’re getting less minifigures and not paying as much to get a complete set? As always, these are purely rumors until LEGO announces them or images show up at an online shop.

Allen "Tormentalous" Tran

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For those who are interested, there’s only one day left to enter the raffles for the LEGO Adidas ZX 8000 shoes in the LEGO VIP Reward Center. They are offering raffles for different sizes ranging from 6-11.5 with each entry costing 50 VIP points. There’s a max of 15 entries per size which equals to 750 points total.

In similar news, LEGO is now offering double VIP points with every purchase on the LEGO Shop. This promotion will run until October 20.

Allen "Tormentalous" Tran

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Last week, Forbes released their list for the Most Influential Chief Marketing Officers of 2020 and The LEGO Group’s Julia Goldin was named 6th highest in the world. For 2020, there were 427 CMOs that were considered and to be eligible, the person or their brand must have appeared on at least one major brand list. To enter to the top 50, “a CMO must be in the top 20% of CMOs on at least three different indicators of personal, industry or internal influence, or show extraordinary impact visibility on the conversation around Covid-19 or Black Lives Matter.”

Goldin and her team launched #letsbuildtogether to create a sense of connection among children isolated by the pandemic lockdown and support their parents. She also announced the company’s $50 million donation to children’s charities, which included additional support for long-time charitable partners who faced additional community needs due to the Covid-19 crisis.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

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It was announced a few days ago that the New York Toy Fair for 2021 has been pushed back to May. It was supposed to be in February but due to uncertain times of the COVID-19 pandemic, the Toy Association thought it was best to delay the event for a few more months.

New York Toy Fair is usually the time when we see some of the new LEGO sets for the upcoming summer. LEGO changed that last year as we didn’t really see much new products but only for a select few. With everything that’s been going on, I have a feeling that LEGO will do something similar and possibly doing their own reveals due to the shifted timeline.

Allen "Tormentalous" Tran

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LEGO has revealed a new 13ft globe build for the “Rebuild the World” campaign that will be displayed at the LEGO House. The build consists of over 350,000 pieces and took 2,700 hours to create and it includes LEGO creations from 430 kids all over the world. The builds are displayed on the globe in five categories: nature, vehicles, fantasy creatures, objects, and places.

You can still join the campaign by submitting your entries to the digital globe over at lego.com/rebuild-the-world. The globe at the LEGO House will be on display from October 6 – November 8.

Epic new LEGO® installation showcases inspirational creativity of over 430 kids who want to ‘Rebuild the World’

• Children’s lockdown LEGO creations transformed into a 13ft/4m globe

When the world paused due to the recent lockdown it didn’t put a stop to the creativity and resilience of children. Now, to celebrate the endless imagination and unique ingenuity that kids possess, the LEGO Group has unveiled an awe-inspiring installation – a 13ft globe.

The globe, which is on display at LEGO House in Billund, Denmark, took 2,700 hours to build and uses over 350,000 LEGO® bricks and elements. With LEGO creations sent in from all over the world, the globe acts as a joyful symbol of hope and positivity. Kids used their powerful imaginations to make sense of the world, and now the LEGO Group is giving us the opportunity to see the world through their eyes.

Children’s creations are displayed in five categories– nature, vehicles, fantasy creatures, objects

The LEGO x IKEA BYGGLEK Collection is now available for purchase online. This is a collaborative project between the companies which was announced back in 2018. The only thing is that you might run into an issue shipping the items and can do an in-store pickup. A majority of the stores here in the US also has the products in stock if you want to go there and shop.

BYGGLEK LEGO® box with lid10x6 7/8×4 1/2″ – $12.99
BYGGLEK LEGO® box with lid13 3/4x10x4 1/2″ – $14.99
BYGGLEK LEGO® box with lid, set of 3 – $9.99
BYGGLEK 201-piece LEGO® brick set – $14.99

Allen "Tormentalous" Tran

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The LEGO x Levi’s Collection is now available for purchase here in the US. There are 15 items in the collection, some of which will be released a little later down the road. One thing about the collection is that they are a little bit more on the expensive side but there are LEGO fans that like them.

Allen "Tormentalous" Tran

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There’s a new service that has recently launched that is a new way to explore and shop for LEGO called ToySphere. What it basically does is that it takes all the LEGO themes and puts theme into “spheres” to give you a visual way to see all of the sets that have been released in a particular theme from the last decade. By zooming in on a certain item, you can either check out the description or purchase it off the LEGO Shop or on the secondary market if it’s retired.

Since ToySphere just went live, there are only a few spheres/themes available at the moment but will be continuously updated in the near future. Since we process visual data better, ToySphere has done a good job in putting all the sets in certain categories within the theme.

Sphere are excited to announce the launch of LEGO ToySphere, a completely unique and immersive format, reimagining shopping for LEGO and allowing fans to view the last decade of LEGO like never before.

Lifelong LEGO fans Olly Treadway and Warren Minde have come together to build ToySphere – bringing the excitement, playfulness and immersion of a trip to a real LEGO store online. Pouring time and passion into building this awesome new way to explore and shop LEGO, the team have spent the past six years on this epic fan project.

Combining Olly’s tech wizardry and passion for LEGO, with Warren’s years of experience consulting to the LEGO leadership at their HQ in Billund, Denmark, this is

Last week, LEGO announced that they are entering some new partnerships that support racial equality. They will be donating to four organizations that are dedicated to supporting Black children and educating all children about racial inequality. You can read more about these organizations below.

In June 2020, the LEGO Group made a commitment to stand together with the Black community against racism and inequality and that we would donate to organizations dedicated to supporting Black children and educating all children about racial inequality.

Today, we are proud to introduce our newest partners:

SEO (Sponsors for Educational Opportunity) – SEO is a free, eight-year academic program for motivated young people from underserved and/or underrepresented communities. More than 90% of SEO students graduate from college and, as part of the SEO network, receive help with internships and career training.

EmbraceRace – A national initiative that supports adults to nurture healthy racial learning in children, with emphasis on the preschool through middle school years. EmbraceRace provides resources and community to parents, educators, and other adult caregivers who want to model and support critical race thinking and inclusive behavior for the children in their lives. Offerings include children’s book resources, webinars, action guides, blogs and personal stories, curricula, and more.

The Brotherhood/Sister Sol (Bro/Sis) – For 25 years, this social justice organization has empowered young people to become agents for social change. This grant will expand on programs that address food insecurity and provide paid internships to high school students and alumni who maintain green spaces (a 6,000 sq/ft Community

The raffle for the LEGO Adidas ZX 8000 shoes are now live in the VIP Reward Center. You can enter the raffle by choosing a size from 6-11.5 and each entry costs 50 VIP points. You can enter each size a maximum of 15 times for a total of 750 points and it ends in 17 days as of this post. The actual purchasing of the shoes for 15,600 points will go up tomorrow morning as well as it being sold on a number of shoe retailer sites.

Allen "Tormentalous" Tran

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There’s a new independent service called Brick Hound that sends you text alerts for when items are available again on the LEGO Shop. It checks the status of an item and if it sees a change, it’ll send you an alert. I’ve had a few readers message me about it saying that it works so I’ve signed up for it to test it out and sure enough, it worked on the LEGO Star Wars Bespin Duel (75294). Currently, it only works for the US market and if you don’t want any more alerts, you can also unsubscribe from it as well.

Msg & data rates may apply. Your phone number will only be used to send alerts as requested by you. No other personally identifying information will be collected, and your phone number will not be shared. You may text “STOP” at any time to immediately terminate all text messages.

Allen "Tormentalous" Tran

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The LEGO Adidas ZX 8000 was announced this morning and we finally have details on how to get them. The shoes will be available this Friday, September 25 but you will have to go through some steps for a chance to get them. Since they will be fairly sought after, Adidas and LEGO will be running raffles for people to purchase them. Over at Adidas, you’ll have to enter the raffle through their app and if you are chosen, you will be committed to purchasing the shoes for $130.

Over on the LEGO VIP Reward Center, the shoes will be available for 15,600 VIP points for available sizes which is the easiest way to get them. The other way is a raffle using 50 VIP points with a maximum of 15 entries totaling 750 VIP points.

The full list of rules are below.

Where and when will the products be available?

The A-ZX8000 LEGO® sneakers will be available globally from September 25, but based on raffle and VIP point schemes only. Below are the individual mechanics used for adidas and LEGO channels respectively.

Adidas US and WE:

Product exclusively available via adidas app in WE and US In-app registration prior to launch required, winners will be raffled – signup starts September 21

Amongst all entries the winners will be drawn automatically on September 25, 10am local time within the app

Adidas Creative Club members will get informed via a push notification and CRM about signing up for the drop on the 21

WE and US consumers … Continue

Although we already had a first look at the LEGO Adidas ZX 8000 the other day, LEGO has officially announced their partnership with Adidas for the shoes. They will be available this Friday, September 25 at adidas.com/A-ZX.

adidas Originals and the LEGO Group Team Up for a Special Take on the ZX 8000 Silhouette

– L is for LEGO® play –

Herzogenaurach, September 21st, 2020 – For the next installment of this year’s A-ZX series, adidas Originals has teamed up with the LEGO Group for a playful take on the ZX8000 silhouette. Demonstrating that you’re never too old to play, this unique release sees the Danish toy company bring its instantly recognizable aesthetics to an adidas archival icon.

So what does it look like? Designed as an ode to the classic LEGO® brick, this unique ZX8000 sneaker is comprised of a multicolor mesh and synthetic suede upper with a rubber outsole. Meanwhile, taking its bold aesthetics to the next level, the shoe features LEGO studs on the heels as well as co-branded tongue tabs. Then, rounding out the look are co-branded yellow sock liners, 6 different colored lace options, and interchangeable LEGO brick lace jewels.

Where can you get it? The adidas Originals ZX 8000 LEGO sneakers launch globally on September 25th through adidas.com/A-ZX.

Allen "Tormentalous" Tran

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Although there hasn’t been any announcements from LEGO about the upcoming LEGO x Adidas A-Z series of shoes, official images of it have already popped up on various shoe sites including Nice Kicks. The LEGO x Adidas ZX 8000 will apparently retail for $130 and will be available starting on September 25 at select retailers and on adidas.com.

The shoe features many of LEGO’s iconic colors and it has the logo on the tongue and on the insoles. There is also a 2×3 green brick in the front along with some brick designs on the lace cage and near the heels.

**Via Promobricks**

Allen "Tormentalous" Tran

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The LEGO Group has announced that they will be investing up to $400 million to accelerate their sustainability efforts. One of the steps they are taking is to phase out the single use plastic bags that we have now and will be replacing them with more sustainable packaging by 2025. Starting next year, Forest Stewardship Council-certified recyclable paper bags will be tested in boxes. You can read more about the initiative in the press release below.

Allen "Tormentalous" Tran

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Yesterday, LEGO announced their partnership with clothing brand Levi’s for a special collection coming soon and we now have product details and pricing for each of the items. We also have images of the limited edition kids only collection as well including a China exclusive collection. The full adult collection is available October 1, 2020 at LEGO Shop@Home, LEVI’s store, LEVIs.com, and select retailers globally.

• Mens VINTAGE FIT TRUCKER W5358 AFOL TRUCKER – $148.00
• Mens LEGO RELAXED CREW COLORBLOCK W5715 BRICK BUILT CREW – $85.00
• Mens LEGO RELAXED CREW W5716 LEGO RED CREW – $80
• Mens LEGO RELAXED HOODIE COLORBLOCK W5712 BRICK BUILT HOODIE – $90
• Mens LEGO RELAXED HOODIE W5714 LEGO BLACK HOODIE – $85
• Mens 501® ’93 STRAIGHT W5360 STUDS ON TOP – $148.00
• Womens EX-BOYFRIEND TRUCKER W5359 AFFOL TRUCKER – $148.00
• Mens/Unisex SS RELAXED FIT TEE LEGO BRICK MINERAL BLACK – $30.00
• Mens/Unisex SS RELAXED FIT TEE LEGO BRICK YELLOW – $30.00
• Mens/Unisex RELAXED LS GRAPHIC TEE LEGO MULTIHIT LS WHITE + – $35.00
• Mens/Unisex SS RELAXED FIT TEE LEGO BRICKHEAD WHITE + – $30.00
• Accessories A13 – BAGS Lego Standard Sling – $40.00
• Accessories A13 – BAGS Lego Mini X-Body – $35
• Accessories A23 – HEADGEAR Lego Flat Brim – $25.00
• Accessories A23 – HEADGEAR Lego Beanie – $30.00
• Accessories A13 – BAGS Lego Pack Vest – $110.00

Tailor Shop

• Unisex TEES – $30.00
• Unisex HOODIES – $70
• Unisex TOTE – $25… Continue

LEGO has announced that the LEGO Minifigure Factory will be available for guests at the LEGO House. The LEGO Minifigure Factory will allow you to make custom minifigures to your liking. There are also exclusive prints that are only available at the LEGO House which you can see below. Currently, the LEGO Minifigure Factory is only available at the LEGO House along with a few LEGO Stores in Berlin, Orlando, and Amsterdam.

Ever wanted to become a LEGO Minifigure? Now you can! 😯 pic.twitter.com/JzAIUrOqtd

— LEGO (@LEGO_Group) August 29, 2020

The LEGO Minifigure Factory to be revealed in the LEGO® House store in Billund

At the LEGO Store in LEGO® House a big secret has been hidden behind decorative cardboard boxes for a while with the text “coming soon” written outside it. From Friday guests will be met by the brand new LEGO Minifigure Factory when they enter the retail store.

The LEGO Minifigure Factory lets you customise and personalise your own minifigure torso by adding text, decorations and even drawings on it. All done on a computer and a few minutes later – a freshly printed personal minifigure is ready just for you!

Guests will be able to pick between a few pre-selected designs to start with, but it is also possible to create a new design by drawing and adding text to the minifigure torso. Furthermore guests will be able to pick among approximately 20 exclusive LEGO House prints like the LEGO House logo, a Play Agent torso, the house drawn in drone perspective,

LEGO has officially announced their partnership with Levi’s for a clothing line collection. This collaboration features a variety of clothing including a jacket, hoodie, sweater, shirt, and jeans. There’s also plenty of accessories to go along with the look including a cap, beanie, bags, and a fanny pack.

Also exclusive to this collection is the first-ever flexible LEGO baseplate in which you can customize to your style. There will also be a 110 piece bag of LEGO DOTS (40438) that has exclusive tiles of the Levi’s logo.

There’s no word on when or where the LEGO x Levi’s clothing line will be available but there is a landing page on LEGO Shop@Home so I assume you’ll be able to get it there as well as at some retailers.

LEGO Group x Levi’s®

Wearable Art. Celebrating Limitless Imagination.

Who doesn’t love LEGO® bricks? And who doesn’t have a fond LEGO memory from their childhood (or even adulthood)? Whether you build from instructions, or dream up something from your imagination, LEGO building is the ultimate platform for creative experimentation and development.

And of course, no one loves creativity and playfulness — as well as infinite customizability — more than Levi’s®. Which is exactly why the two iconic brands have teamed up for a special Levi’s® and LEGO Group collection.

“This is such a fun collaboration celebrating self-expression, creativity and nostalgia,” says Karyn Hillman, Chief Product Officer for Levi Strauss & Co. “It’s Levi’s® and the LEGO Group coming together to co-create something really special and new, but undeniably