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LEGO 10,000 Insiders Points Sweepstakes

LEGO has started a sweepstakes in the Rewards Center for a chance to win 10,000 Insiders Points. This is equivalent to $77 in Insiders points that you can use for future purchases. It’s a free sweepstakes so there’s no points need to enter and you can get a maximum of ten entries. You have until May 1 to enter and there will be ten winners chosen at a later date

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LEGO Vietnam Factory 2025 (4000043) Exclusive Set Revealed

Yesterday was the announcement of the opening of the new LEGO factory in Vietnam and for those who were able to attend, they were able to receive an exclusive set. The LEGO Vietnam Factory 2025 (4000043), via Reddit, has 346 pieces and continues the line of exclusive sets that were produced for for factories or buildings that LEGO has opened. Of course, these sets are extremely expensive if they ever hit the secondary market which is pretty rare.

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LEGO Opens State-of-the-Art Factory in Vietnam

The LEGO Group has officially opened their newest factory in Vietnam. The state-of-the-art factory is the sixth factory in the world and their most environmentally sustainable factory. LEGO manufacturing in Vietnam will run on 100% renewable energy in 2026 by using 12,400 solar panels.

The LEGO Group opens new state-of-the-art factory in Vietnam

• Opening Ceremony attended by His Excellency, Deputy Prime Minister of Vietnam, Mai Văn Chính.
• LEGO Manufacturing Vietnam is the LEGO Group’s most environmentally sustainable factory to date.
• State-of-the-art facility is the company’s sixth factory worldwide and second in Asia and will support long-term growth in the region.
• Company committed to enhancing learning through play opportunities for children in Vietnam.

Billund, Denmark, April 9, 2025: The LEGO Group today celebrated the grand opening of LEGO Manufacturing Vietnam in Binh Duong province, southern Vietnam. LEGO Manufacturing Vietnam is the company’s sixth factory worldwide and second in Asia. Built to support long-term growth in the region and bring more LEGO® play experiences to children around the world, it is also the LEGO Group’s most environmentally sustainable factory to date.

Niels B Christiansen, CEO of the LEGO Group, said: “Today marks an exciting milestone for us as we proudly open our sixth factory in the world. This state-of-the-art site reflects our commitment to sustainable growth and innovation, bringing more LEGO play experiences to children and our fans in the Asia-Pacific region through increased manufacturing capacity.”

The Opening Ceremony was attended by His Excellency, Deputy Prime Minister of Vietnam Mai Văn Chính, His Excellency,

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The LEGO Group Named Most Reputable Company for 3rd Year in a Row

The LEGO Group has been named the most reputable company in the world for a third year in a row by RepTrak. It is also the fifth time in the last six years that LEGO has been at the top spot.

Billund, Denmark, 3rd April 2025: Today, the LEGO Group has once again been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “Being named the world’s most reputable company for the third consecutive year is an incredible honour. This recognition is a testament to the hard work and dedication of all our colleagues around the globe, who strive to create joyful play experiences for kids and inspire the builders of tomorrow!”

It’s the third consecutive year and the fifth time in the last six years that the LEGO Group has claimed the top spot, following top rankings in 2020, 2021, 2023, 2024, and now 2025.

The Global RepTrak® 100 report, developed by the RepTrak Company™, provides a definitive ranking of the world’s most reputable companies and a comprehensive analysis of the global reputation landscape.

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LEGO Employs White Hat Leakers to Prevent Leaks

It has been revealed that LEGO is working with white hat leakers to identify vulnerabilities to prevent leaks of upcoming products. These white hat leakers are LEGO fans who previously leaked sets in the past but have had their accounts deleted by the LEGO Confidentiality team and are now helping to prevent future leaks.

One of the more popular announcements was the LEGO Pokemon theme and we were told that that white hat leakers worked tireless to prevent anyone from posting it early on Reddit, Discord, X, etc. It worked pretty much to perfection until LEGO Mexico hit the wrong button and managed to leak it themselves an hour or so early.

As we can see from this year, the leaks have been relatively quiet so it may seem that it’s been working although there were still some that pass by like with small retailers. It’s not perfect but LEGO is making a big effort to control the leaks.

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LEGO Project Hair Revealed from Archives

LEGO has gone to their history books and have unearthed something called LEGO Project Hair. Back in 1975, the original LEGO minifigures were released with no arms or facial expressions. The higher ups at LEGO wanted more realistic features on the minifigures.

LEGO designer Vittig Hed started up Project Hair in which LEGO would put syntheic hair on minifigures. Unfortunately it didn’t test well in focus groups and it was archived. That is until a few years later when Project Hair was rediscovered during LEGO’s renovation.

LEGO was set to work on it again until 1978 rolled around and the LEGO Space theme was introduced. The release pretty much ended any hopes of Project Hair for good and it was never heard about again until today.

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LEGO Easter Egg Make & Take Event Revealed

LEGO Brand Stores have revealed a new Make & Take event for a LEGO Easter Egg. The event will be held on Sunday, April 13 from 12-2pm and it is on a first come, first serve basis. The LEGO Store Garden State in Paramus, New Jersey will be hosted a day earlier on Saturday, April 12 at the same time.

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