LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 4 of 165)

Free Piece by Piece Sweepstakes to Attend NYC Premiere

The LEGO Insiders Reward Center has a free sweepstakes for a chance to attend the Piece by Piece premiere in New York City. LEGO is giving you a chance to win two tickets to the premiere of the movie as well as hotel accommodations and airfare to New York. The cost is 0 Insider points and the sweepstakes ends today. Sorry for the short notice but I just saw it today.

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BrickLink Designer Program Series 3 Pricing Revealed

BrickLink has revealed the pricing for the BrickLink Designer Program Series 3 sets which are slated to start pre-orders on October 8. There will be 30,000 of each set produced provided that they reach a minimum of 3,000 pre-orders. The more popular ones will most likely sell out within the first few days after pre-orders start.


Harbormaster’s Office – $209.99


The Art of Chocolate – $229.99


Forest Stronghold – $299.99


Camping Adventure – $54.99


Lost City – $289.99

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New Piece by Piece Poster Revealed Featuring Daft Punk

The upcoming Pharrell Williams biopic Piece by Piece has released a new poster showing some of the other guest stars as LEGO minifigures. It has been known that Gwen Stefani, Kendrick Lamar, Timbaland, Justin Timberlake, Busta Rhymes, Jay-Z, and Snoop Dogg, just to name a few, will be in the movie but the poster also confirms that Daft Punk will be in the movie as well. As you can see on the top left corner, the electronic duo are in their usual outfits including the iconic helmets.

The movie might be our only time seeing them as LEGO minifigures. Daft Punk has been featured a few times on LEGO Ideas but didn’t pass any review stages. It has been rumored that there is a LEGO set for the movie with the set number 10391 but we’ll just have to wait for LEGO to reveal it to see what it is.

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LEGO Announces Double Digit Growth for 1HY 2024

LEGO has released their financial results for the first half of 2024 and they have delivered double digit top and bottom line growth. Revenue grew by 13% while consumer sales grew by 14% which was driven by a demand for a strong and diverse portfolio.

For the first half of the year, LEGO has released about 300 sets and some of the top performing themes include LEGO Icons, LEGO City, LEGO Technic, LEGO Star Wars, and LEGO Harry Potter.

The LEGO Group delivers double-digit top- and bottom-line growth in H1 2024

Significantly outpaced toy industry and grew market share.
Continued strategic investments to drive growth while further accelerating sustainability initiatives.

Highlights vs. H1 2023

• Revenue grew 13 percent to DKK 31.0 billion.
• Consumer sales grew 14 percent driven by demand for a strong and diverse portfolio.
• Market share grew as the LEGO Group continued to significantly outperform the toy market.
• Operating profit grew 26 percent to DKK 8.1 billion driven by strong top-line while spending on strategic initiatives increased as planned in H1. Net profit grew 16 percent to DKK 6.0 billion.
• Free cash flow was DKK 3.0 billion due to strong top-line performance while investments continued in building new factories and expanding facilities and offices.
• 30 percent of all resin purchased in H1 was certified mass balance, which translates to an estimated average of 22 percent material from renewable and recycled sources in the raw materials the company uses to make LEGO® bricks.

BILLUND, Denmark, August 28, 2024: The

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LEGO Announces Multi-Year Partnership with Nike

The LEGO Group has announced a new multi-year partnership with Nike to celebrate creative play and sport while offering new opportunities for children and families worldwide. The partnership activities starts in 2025 and we can expect a series of co-branded products, content, and experiences.

The LEGO Group and NIKE, Inc. unite to elevate the power of creative play and sport

• The multi-year global partnership connects two of the most beloved and iconic brands to highlight how the power of play shapes lives.
• The brands will bring to life the many ways creative play and sport can help kids be the best versions of themselves.
• The partnership activity kicks off next year, and could see a series of co-branded products, content and experiences that combine the imaginative power of LEGO bricks with the “Just Do It” spirit of Nike to invite all kids into play and sport.
• A recent study by the LEGO Group indicated that 59% of parents worry that their children do not have enough playtime or access to fun activities.
• Both brands have a long history of championing kids’ right to play and backed efforts for the United Nations to adopt a resolution designating June 11 as the International Day of Play.

The LEGO Group and NIKE, Inc today announced a multi-year partnership that will celebrate creative play and sport, offering new and exciting opportunities for children and families worldwide.

The LEGO Group and NIKE, Inc have long histories of championing kids’ right to play. Both brands know that

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LEGO Surprises Rugby Olympian Sammy Sullivan

A few weeks ago during the Paris Olympics, we reported that Rugby bronze medallist Sammy Sullivan is a huge LEGO fan and there’s a happy update to this story. It looks like LEGO has finally given her a shout out as well as some big surprises which includes a framed LEGO minifigure poster of her as well as the LEGO icons Eiffel Tower (10307) that she has been eyeing. You can just see the joy that Sammy has on her face when she pulls out the items after making a mess. “Whatever your dreams are in life, you can achieve them.”

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LEGO Announces Copenhagen Hub in Postbyen

The LEGO Group has announced that they will be opening a new Copenhagen hub in Postbyen which is slated to open in 2027. LEGO will be the sole occupant of The Stamp and will offer 30,000 square meters spread out on nine floors and has space for 1,500 employees.

The LEGO Group to open Copenhagen Hub in Postbyen, continues Billund HQ expansions

Company continues to expand workforce and facilities at its Billund Headquarters with two new campuses.

BILLUND, Denmark, August 20, 2024: The LEGO Group is investing further in Denmark with a new Hub in Copenhagen set to open in 2027 in The Stamp, a building currently under construction in the Postbyen development close to Copenhagen Central Station.

The new Hub will be in addition to its growing headquarters in Billund where more than 5,900 people are based and investments are ongoing in two new campuses.

Niels B Christiansen, CEO, said: “It is important for the LEGO Group to have inspiring workplaces in the best locations to continue to attract the right talent. In Denmark, we are investing in both our Billund headquarters with two new state-of-the-art campuses and the new Copenhagen Hub. With great access to the Capital and Øresund regions, the new Copenhagen Hub enables us to attract world-class talent to two fantastic locations in Denmark.”

The LEGO Group will be the sole occupant of The Stamp which will offer 30,000 square meters over nine floors and provide space for up to 1,500 colleagues. Throughout its design, sustainability is a key focus with the

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