LEGO has announced that their Build To Give initiative has officially started today. By sharing your heart builds online or on the LEGO Play app using the hashtag #BuildToGive, LEGO will donate a LEGO set to a child in need of play up to 1.5 million sets with a total of $15 million. Select LEGO Brand Stores will also hold activities as well so keep an eye out for that.
Build a Heart for Children in Need of Play
The LEGO Group’s annual Build to Give initiative kicks off on November 11th, which encourages everyone to help share the superpower of play with children who need it most by building a heart out of LEGO bricks and sharing it with the hashtag #BuildToGive.
For every heart built in LEGO Stores around the world or shared on social media or on LEGO Play app using #BuildToGive before December 31, the LEGO Group will donate a LEGO set to a child in need of play*. This holiday season, the initiative will gift the superpower of play to children in hospitals, children’s homes and vulnerable communities. The sets are distributed through the LEGO Group’s network of local charity partners worldwide, and the campaign has reached more than 9.1 million children since 2017. Select LEGO Stores around the world will be hosting the annual Build to Give activity throughout November. Check LEGO.com/stores for information on local store Build to Give dates.
*Note on Build to Give:
In connection with the #BuildtoGive 2024 Holiday activation, the LEGO Group will donate one LEGO® set to charity for every LEGO heart that is built with LEGO bricks and shared on social media with #BuildtoGive.
Children under the age of 16 must obtain parent’s permission to post to social media. Total annual donation not to exceed 1,500,000 LEGO sets with a total value of 15,000,000 USD. LEGO, the LEGO logo and the Minifigure are trademarks and/or copyrights of the LEGO Group. ©2024 The LEGO Group.
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