To bring people more together, the LEGO Botanicals theme will be doing a global Valentine’s Tour featuring the Le Florist Flower Truck. Select cities around the world will be able to experience floral window displays and take part in free workshops to make their own LEGO Botanicals stems. Head over to LEGO.com/botanicals-truck-tour to see if there’s an event near your. The ones in the US are listed below. If you can’t attend, there will be a free workshop online as well.

• New York, US | Madison Square Park – January 31 – February 2, 2025
• Atlanta, US | Piedmont Park – January 31 – February 2, 2025
• Nashville, US | Broadway – January 31 – February 2, 2025

Time to Reconnect: This Valentine’s Day, LEGO® Botanicals Sets off on Global Valentine’s Tour to Rebuild Wilted Connections, as Data Shows People Interacting More Online than in Person

• The LEGO Botanicals Le Florist Flower Truck is touring the globe, celebrating all forms of love— from soulmates and besties, to favourite colleagues and self-lovers—on the back of a 51%’ surge in social media discussions around people feeling disconnected with their loved ones at the end of 2024.
• An eight-minute LEGO Botanicals workshop, led by celebrity florist and artistic director, Jeff Leatham will be available to watch on LEGO Botanicals from 9th February.

Billund, Denmark, 29th January 2025: In an era where we are more digitally connected than ever, new data released today by the LEGO Group has revealed that our increased connectivity may be driving us further apart.

With over 5 billion” people— representing 62.3% of the global population—using social media, and more than 3 billion”’ on messaging apps, it’s no surprise that a survey found that 40%”” of people now interact more with people through their devices than in the physical world.

When people replace real-world interaction with screen time, it has been found””’ that feelings of disconnection increase and well-being declines. That’s why the LEGO Group is on a mission to help real-world relationships bloom this Valentine’s Day and beyond.

A Fresh Take on Love: The Le Florist Flower Truck
This Valentine’s Day, the LEGO Group is championing togetherness and the joy of play with its Le Florist Flower Truck, by inviting people to celebrate creativity, connection and care as it visits cities around the world.

A blooming florist shop on wheels, Le Florist bursts with colourful LEGO Botanicals flowers and is brimming with creativity. Visitors can dive into vibrant floral window displays, beautiful flower trollies, and free fun workshops to craft their own LEGO Botanicals stems. Playful selfie spots, including mirrored panels and a striking floralmural, offer picture-perfect backdrops to capture joyful moments and celebrate the beauty of connection – petal by petal.

At each stop, budding builders can join interactive workshops to create personalised stems, inspired by their loved ones.

Whether crafting a heartfelt gift for a soulmate, best friend, favourite colleague, or even for yourself, the Le Florist experience offers a hands-on way to express affection and appreciation.

It’s an invitation to step away from screens, embrace the joy of togetherness, and create a LEGO bouquet that never wilts—because real connections, like the LEGO Botanical creations, are built to last.

Kicking off its tour ahead of Valentine’s Day, the Le Florist experience stops in cities like New York, London, Toronto, Paris, Hamburg, and Milan — offering a chance to unplug, get creative with LEGO Botanicals, and let real connections bloom. Head over to LEGO.com/botanicals-truck-tour to see where other local Le Florist activations will bloom up near you!

Alexandra Zamfir, Marketing Lead on LEGO Botanicals said: “What is special about the LEGO Botanicals collection is that it is not only the perfect gift to surprise and delight your loved ones, but it’s also an opportunity for you to build and spend meaningful quality time together. Valentine’s Day is a moment to celebrate those important relationships in your life, especially when we’re feeling more disconnected than ever. We hope that people will join us aboard the Le Florist truck to come together and build long-lasting memories.”

Can’t Make It to the Truck? Unleash Your LEGO Botanicals Creativity with Jeff Leatham
From 9th February, the LEGO Group will be hosting a free online workshop to unleash your LEGO Botanicals creativity led by celebrity florist and artistic director Jeff Leatham. This unique experience invites flower enthusiasts and LEGO fans alike to explore the vibrant and limitless possibilities of floral design through the innovative LEGO Botanicals collection.

With an enviable list of celebrity clients, Jeff has created stunning floral designs all over the World. Watch and build along with Jeff as he guides you in crafting three stunning LEGO Botanicals arrangements – a handheld bouquet, a botanical centrepiece, and a ‘showstopper’ floral arrangement. Whether you’re a seasoned LEGO enthusiast or new to the hobby, Jeff is sure to spark your imagination and inspire your next building project.

The workshop is open to everyone from 9th February via LEGO.com/Botanicals, making it easy to build connections and creativity, wherever you are.

In addition, select LEGO Stores across AMS and EMEA will be hosting a Valentine’s Day-theme Make & Take between 7th – 13th February. See timings below and find out more at LEGO.com/Stores.

US, Canada:

• Sunday 9 February 12:00 – 14:00

UK, Ireland, Denmark, The Netherlands, Sweden:

• Saturday 8 February 10:00 – 12:00
• Sunday 9 February 12:00 – 14:00

France:
Lyon, Lille, Clermont-F, So Ouest:

• Friday 7 February 16:00 – 18:00
• Saturday 8 February 11:00 – 13:00

Bordeaux, Forum de Halles, Nice:
• Saturday 8 February 11:00 – 13:00
• Sunday 9 February 11:00 – 13:00

Germany:

• Wednesday 12 February 15:00 – 17:00
• Thursday 13 February 15:00 – 17:00

Keep up with us by following our social media: Facebook | X/Twitter | Instagram | Threads | Reddit