Today, LEGO announced the new LEGO Ideas Home Alone (21330) and at the same time they are also celebrating Kevins around the world. Different countries have their own campaigns but you’ll be able to find some LEGO Kevins for a chance to win some prizes.
Find Kevin on LEGO.com
A Kevin McCallister minifigure has been hidden somewhere on LEGO.com. When found, the minifigure can be clicked on, taking the user to the competition page where instructions will be given on how to enter the competition.
Enter in-store
A Kevin minifigure will be hidden in selected LEGO stores, and if spotted you will also be able to scan the QR code and enter the competition to potentially win a $1000 LEGO gift card and the Home Alone set.
Find the giant Kevin statues
Life-sized statues of the Kevin McCallister minifigure have been installed near LEGO stores in cities around the world, including New York, Chicago, Paris, Antwerp and Berlin. Each statue features a QR code, enabling different activities such as games or selfies or find your nearest LEGO store.
The LEGO Ideas Home Alone (21330) will be available for purchase starting on November 1 for $249.99. When it does, it will become the largest LEGO Ideas set to be produced coming in at 3,955 pieces.
LEGO® IDEAS HOME ALONE SET – CAMPAIGN PRESS RELEASE
The LEGO Group Celebrates Kevins across the world as Home Alone inspired LEGO house and Kevin McCallister minifigure revealed
21st OCTOBER 2021: To celebrate the launch of the new LEGO® Ideas Home Alone set, the LEGO Group is celebrating Kevins across the globe. The incredibly detailed set is based on the house from the original Home Alone movie and was designed by LEGO fan Alex Storozhuk, from Ukraine, via the LEGO Ideas platform. In addition to the house, the set includes a LEGO minifigure version of the Home Alone icon, Kevin McCallister plus four other minifigure characters from the movie.
Recreating one of the world’s favourite Kevins and his family home in LEGO brick form inspired the LEGO Group to celebrate Kevins everywhere and launch a global search for the Kevin McCallister minifigure. To get the name trending again, the LEGO Group has launched a global search to find the Kevin McCallister LEGO minifigure all over the world. The search is taking place on LEGO.com/HomeAlone, in select LEGO stores and worldwide in major cities, giving fans several chances to win a $1000 LEGO voucher, as well as the LEGO Ideas Home Alone set.
In addition, research commissioned by the LEGO Group in partnership with Eleanor Turner, author of Baby Names 2022, has shown that Home Alone’s Kevin McCallister, who was born on 26 August 1982, arrived during a period of popularity for the name Kevin, when it ranked globally at #24.
In the USA, the name Kevin peaked in 1963, when it was the 11th most name for boys, and even ranked 911th for girls in 1966. However, current data reveals that the name Kevin has dropped 145 places in the USA baby name charts to number 156. Across the globe, baby name rankings show similar patterns.
You can get involved in the search for Kevins from 1st – 30th November through;
Find Kevin on LEGO.com
A Kevin McCallister minifigure has been hidden somewhere on LEGO.com. When found, the minifigure can be clicked on, taking the user to the competition page where instructions will be given on how to enter the competition.
Enter in-store
A Kevin minifigure will be hidden in selected LEGO stores, and if spotted you will also be able to scan the QR code and enter the competition to potentially win a $1000 LEGO gift card and the Home Alone set.
Find the giant Kevin statues
Life-sized statues of the Kevin McCallister minifigure have been installed near LEGO stores in cities around the world, including New York, Chicago, Paris, Antwerp and Berlin. Each statue features a QR code, enabling different activities such as games or selfies or find your nearest LEGO store.
Eleanor Turner, author of Baby Names 2022 commented: “Given the popularity of the name Kevin in the 1950s and 1960s and latterly the 1980s when Kevin McCallister would have been born, you’d be forgiven for wondering ‘where are all the Kevins?’ Though the data suggests the name has had its heyday, there are still plenty of reasons to celebrate the name, and to join the LEGO Group’s global search in honour of one of history’s most-loved Kevins.”
Federico Begher, Head of Global Marketing, LEGO Ideas commented: “The LEGO Ideas Home Alone House is one of our most exciting launches yet, and of course Kevin McCallister is the true hero of the story. Alex’s original design immediately struck a chord with us and we just knew we had to make it a reality. Home Alone has always united families and friends for the festive season, and we look forward to bringing people home together to build this new set.”
The LEGO Ideas Home Alone set is a true replica of the famous house where Kevin was left alone to fend off the bumbling burglars Harry and Marv. The set includes several distinct rooms across the ground floor, first floor, attic, kitchen and basement. Other features include the robbers’ van and a treehouse with a zipline. The set is full of easter eggs from the film and is completed withfive key minifigure characters, including Kevin, Harry, Marv, old man Marley and Kevin’s mum Kate. At an impressive 3,957 pieces, it is also the largest ever LEGO Ideas set.
In addition, for a full dose of nostalgia, the Kevin McCallister minifigure is starring in his own music video and recreating key scenes from the movie which can be seen here https://www.youtube.com/watch?v=YBeI0ZsUtVk.
The LEGO Ideas Home Alone set is available from LEGO.com/HomeAlone and LEGO Stores from 1st November, 2021 at the recommended retail price of €249.99 / $249.99 / £229.99/ 399.99 AUD/349.99 CAD.
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