The product pages of the 2023 LEGO Chinese Traditional Festival sets are now live on the LEGO Shop and we can now see the official images of the set as well as details for them. Here in the US, the sets will be released in January while Europe will get them on December 25 and APAC on January 1.

Learn About Chinese Culture (10411) – 124 pieces/$69.99/January 1

Enjoy fun-filled hours teaching toddlers aged 2 and up about traditional life with LEGO® DUPLO® Town Learn About Chinese Culture (10411). This beautiful brick-built set comes with a café, temple and an activity area packed with authentic details.

Educational toys that are full of fun
Toddlers will return time and again to explore the set’s many features. Kids meet their host over a cup of tea around the table in the toy café serving traditional food. They’ll love to explore all the cute details, from the dumplings in the steamer to the cute panda toy with its bamboo snack and the shimmering rabbit lantern.

Learning through play
The play possibilities presented by these imaginative toys are a gentle way for grown-ups to introduce young kids to traditional Chinese culture. The sun roof decoration represents one half of the Yin and Yang concept, and in the activity center are masks, a pen-and-ink set, Xiangqi board and a Ruan instrument – all cherished features of traditional Chinese life.

• Authentically styled set celebrates Chinese traditions – Hours of fun for kids aged 2+ as they discover the many details of the feature-packed Learn About Chinese Culture (10411) toy
• Details spark imaginative play – This educational toy comes with lots of authentic Chinese elements such as dumplings, bamboo, a lantern and a panda, plus 3 figures in traditional dress
• So many ways to play – Kids can enjoy food play in the café, learn about Chinese culture in the temple, explore the school with its traditional chessboard, or take a ride on the bunny lantern toy

Lunar New Year Display (80110) – 872 pieces/$89.99/January 10

Create 2 spectacular Lunar New Year Display models packed with traditional festive symbols, with this colorful LEGO® set (80110) for ages 8 and up. These decorative, buildable models can be displayed together or individually around a home or workplace. One has buildable golden ingots in the traditional Yuan Bao design, koi fish for good luck, red pockets symbolizing good wishes and fortune and the “Zhao Cai Jin Bao” greeting that welcomes fortune and treasures into the home. The second model has a large buildable moutan peony flower, small moutan peony flowers, plus the “Hua Kai Fu Gui” greeting, meaning blooming prosperity and happiness.

Build together
A fun activity to enhance any Lunar New Year celebration, the set includes separate building instructions for each model, so family members and friends can easily share the fun, creative experience.

Top gifts
Collectible Traditional Festival LEGO building toys make super holiday gifts for creative kids and anyone interested in Asian culture.

• Lunar New Year Display (80110) – Capture traditional festive greetings symbolizing wealth, prosperity and happiness with 2 LEGO® brick-built Lunar New Year decorations
• Model 1 – Features 2 buildable golden ingots in the traditional Yuan Bao design, the “Zhao Cai Jin Bao” greeting, 2 koi fish for good luck and 2 red pockets symbolizing good wishes and fortune
• Model 2 – Features a large buildable moutan peony flower and small buildable moutan peony flowers, plus the “Hua Kai Fu Gui” greeting, meaning blooming prosperity and happiness
• Gift idea for ages 8 and up – Give this 872-piece LEGO® building set as a holiday gift to kids, friends and family at Lunar New Year
• Display individually or as a pair – Each of these buildable models measures over 8 in. (21 cm) high, 8 in. (21 cm) wide and 3 in. (8 cm) deep

Lunar New Year Parade (80111) – 1,653 pieces/$129.99/January 10

Celebrate the beginning of the Year of the Rabbit with this LEGO® Lunar New Year Parade building set (80111) for ages 8 and up. A delightfully playful festive centerpiece, it features 3 connectible toy parade floats. Push the floats with rabbit and LEGO themes to animate the buildable rabbit and dragon, and push the musicians’ float to make the on-board drummer minifigure drum automatically. The set includes separate instructions for each model, so family members and friends can build together.

Build, play and display
Bring the colorful brick-built parade to life with 18 LEGO minifigures, including a performer in a rabbit outfit, 2 masked performers, 5 musical performers with instrument accessories, and LEGO performers dressed as Monkie Kid, a pirate, an astronaut and a knight.

Educational fun
Collectible LEGO Traditional Festival sets make wonderful holiday gift toys for kids and anyone interested in Asian culture, offering exciting building challenges and hours of creative play.

• Lunar New Year play-and-display set (80111) – LEGO® builders can recreate the joyous atmosphere of a traditional Lunar New Year Parade with this set featuring 3 colorful, connectible toy floats
• 18 LEGO® minifigures – 5 musicians, 2 masked performers, LEGO performers dressed as Monkie Kid, a pirate, an astronaut and a knight, a family of 4, 2 spectators and a Year of The Rabbit performer
• Rabbit- and music-themed floats – The rabbit float features a buildable rabbit that moves automatically as the float is pushed. Push the musicians’ float to make the on-board drummer minifigure drum
• LEGO® float – Place minifigures on the float and push it to make the buildable dragon move automatically
• Gift toy for ages 8 and up – Give this premium-quality, 1,653-piece LEGO® building kit as a Lunar New Year holiday gift to creative kids and adults with an interest in Asian customs
• Festive Lunar New Year centerpiece – The rabbit float model measures over 6 in. (15 cm) high, 6 in. (15 cm) long and 4 in. (10 cm) wide

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