If you’re a LEGO creator and want to list any Jurassic Park projects on LEGO CUUSOO, don’t bother. Yesterday, Senteosan’s Jurassic Park project was archived after only 6,495 supporters and will not be considered for production. The reason? LEGO posted, “since another company has the construction toy license for this IP, we can’t pursue this further as a potential LEGO set.” Back in February of this year, Hasbro, which owns KRE-O, struck a licensing deal with Universal to produce merchandise for the movie franchise. Because of this deal, any Jurassic Park related projects/sets cannot be created by The LEGO Group and in turn anything that bears the JP mark on CUUSOO will be archived. However, Senteosan does have a separate project for his UCS-style Dinosaur series, Bricksauria and that isn’t Jurassic Park related so it’s still live. If you like the design of the Tyrannosaurus Rex, head over to Senteosan’s page and show your support.
Does this decision discourage creators to propose projects that are other companies’ IPs? No it doesn’t but just bear in mind that LEGO has the right to close down a project if it conflicts with a competitive building brick licensor, aka KRE-O/Mega Bloks. LEGO CUUSOO encourages people submit original ideas so there’s less of a chance that your project will conflict with another company’s license. Below is the official LEGO comment on their decision to close Senteosan’s project.
Decision on Our Ability to Produce this Project
2013.09.03
First and foremost, congratulations on the well over 5,000 supporters for this project on LEGO® CUUSOO! You’ve created a beautiful 3D rendering of a Jurassic Park scene that could make a great LEGO set and have really rallied a community of fans behind it.The bad news is, we’ve looked into the possibility of producing a set based on Jurassic Park, and since another company has the construction toy license for this IP, we can’t pursue this further as a potential LEGO set. We’re sorry to be the bearers of this disappointing news.
With any IP on LEGO CUUSOO is that there is the potential of a license conflict, either with an existing license or with a competitive licensor. Still, we think it’s better to be open and allow for possibilities, knowing there will be “no” answers along the way, than shut out the potential of IP-based products altogether. After all, just because this project isn’t a possibility doesn’t mean all IP projects wouldn’t be.
We’ve archived this project now since we know it isn’t feasible, and we’ll also archive Jurassic Park-based projects as they achieve 1,000 supporters. Your project will remain visible on LEGO CUUSOO, but in a status where it can no longer be supported or commented on. This way fans can still admire your creation.
Opening ourselves to new product suggestions invites popular ideas that don’t always work. We are grateful for the spirit behind projects like this Jurassic Park project and for the opportunity to be challenged. It keeps us sharp and looking toward the future of the LEGO brick. We hope to see more projects from you soon.
The LEGO CUUSOO Team
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