The new LEGO Icons The Lord of the Rings: The Shire (10354) is now available for purchase on the LEGO Shop. The set has 2,017 pieces and retails for $269.99. The set features various scenes from the LotR trilogy and includes minifigures of Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie Cotton, Samwise Gamgee, and Gandalf the Grey.

From now until April 8, while supplies last, you can get the Smeagol & Deagol (40761) gift with purchase set when you purchase The Shire.

To celebrate the launch of The Shire, LEGO is also offering double Insiders points on the previous LEGO Icons The Lord of the Rings sets which includes Rivendell (10316) and Barad-Dur (10333). This promo will run until April 8.

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