LEGO and Hasbro are teaming up again this year by officially announcing LEGO DUPLO Peppa Pig sets coming in 2024. The first episode of Peppa Pig aired in May 2004 and LEGO will be celebrating the 20th anniversary of the show with sets that will be revealed at a later time.
Hello Peppa Pig! Hello Daddy Pig!
The LEGO Group Welcomes PEPPA PIG Franchise into LEGO® DUPLO®
The LEGO Group, Hasbro and Merlin Entertainments Join Forces to Create PEPPA PIG Products & Play Experiences
Billund, January 23rd, 2024: A delightfully unexpected mashup of companies founded in fun and play is now revealed between the LEGO Group, Hasbro and Merlin Entertainments, who are coming together to bring a truly joyful and beloved character to life in LEGO® DUPLO® form – PEPPA PIG!
Just in time for PEPPA PIG’s 20th anniversary, the companies are celebrating everyone’s favorite piggy with new experiences for toddlers. With a shared commitment to create and deliver great play experiences to children all around the world, the three brands will introduce new ways for preschoolers to engage with the much adored and globally celebrated PEPPA PIG character, known for her little snorts, giggles and love of jumping in muddy puddles.
“PEPPA PIG is hugely popular and LEGO fans have been asking us to do a partnership for years, it was only natural that the world’s most popular pig needed to come to life in buildable LEGO sets, so we are excited to finally make that happen with the amazing team at Hasbro,” says Roberta
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