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LEGO Friends Theme Celebrates 10 Year Anniversary

This year marks the 10th year anniversary of the LEGO Friends theme and to celebrate, LEGO has released a special anniversary set to mark the event. The Friendship Tree House (41703) features a number of hidden treasures that are in the set that acknowledges references from the past decade for the theme.

LEGO® Friends celebrates its 10-years of building friendships and future creators

Billund, Denmark, 1 January, 2022: The LEGO Group invites fans to celebrate a decade of LEGO® Friends as we take a nostalgic look back at some of the theme’s unforgettable milestones. To mark the 10th anniversary, the LEGO Group is releasing an exclusive new celebratory set – the Friendship Treehouse (41703) – alongside seven other new sets on January 1st to add to the popular Friends franchise.

Ever since its launch in 2012, the LEGO Friends universe has taken children on countless adventures set in realistic play worlds where they can explore the aspects and values of friendship while sparking their creative curiosity and confidence.

‘LEGO Friends is one of our most beloved franchises and is a culmination of four intense years of anthropological research,’ said Rosario Costa, Design Director, the LEGO Group. Thousands of girls and their parents worldwide participated in intensive research that validated the desire for more realistic details, accessories, animal nurturing, friendship, interior building and role play opportunities in a LEGO offering. From the very beginning the focus was to build a solid foundation for a healthy, long-term sustainable business that would help invite more children into LEGO play

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LEGO BrickHeadz Buzz Lightyear (40552) Product Details

A few days ago, we got a first look at some of the new LEGO BrickHeadz two-packs but LEGO also put up the product listing for Buzz Lightyear (40552). The set has 114 pieces and it will retail for $9.99. Like with the others, it will also release on February 1.

Celebrate an out-of-this-world character with this LEGO ® BrickHeadz™ style buildable figure of Disney and Pixar’s Buzz Lightyear (40552). It’s a super gift idea for kids and fans aged 10 and up, who will love authentic details such as the extended wings and printed tile command board. With a baseplate for display, this colorful little construction toy will make an eye-catching addition to any Disney and Pixar’s Toy Story fan’s collection.

• Iconic Disney and Pixar Toy Story characters – A buildable LEGO® BrickHeadz™ figure of Disney and Pixar’s Buzz Lightyear (40552) with a printed tile command board and extended wings
• Colorful display piece – This 114-piece LEGO® ǀ Disney and Pixar building toy for kids aged 10 and up comes with step-by-step building instructions and includes a baseplate for display
• Gift idea – This buildable LEGO® figure measures over 3 in. (8 cm) high, 3.5 in. (9 cm) wide and 1.5 in. (4 cm) deep. Give it to a Toy Story or LEGO fan as a surprise treat or fun birthday gift

LEGO BrickHeadz Toy Story Buzz Lightyear (40552) Revealed

LEGO Shop Malaysia has revealed a brand new LEGO BrickHeadz Toy Story set with Buzz Lightyear (40552). The set has 115 pieces and will most likely retail for $9.99. The back of the box also reveals two more Toy Story BrickHeadz with Woody and Bo Peep (40553) two-pack. There’s no word yet on their release dates.

Celebrate an out-of-this-world character with this LEGO ® BrickHeadz™ style buildable figure of Disney and Pixar’s Buzz Lightyear (40552). It’s a super gift idea for kids and fans aged 10 and up, who will love authentic details such as the extended wings and printed tile command board. With a baseplate for display, this colourful little construction toy will make an eye-catching addition to any Disney and Pixar’s Toy Story fan’s collection.

• Iconic Disney and Pixar Toy Story characters – A buildable LEGO® BrickHeadz™ figure of Disney and Pixar’s Buzz Lightyear (40552) with a printed tile command board and extended wings
• Colourful display piece – This 114-piece LEGO® ǀ Disney and Pixar building toy for kids aged 10 and up comes with step-by-step building instructions and includes a baseplate for display
• Gift idea – This buildable LEGO® figure measures over 3 in. (8 cm) high, 3.5 in. (9 cm) wide and 1.5 in. (4 cm) deep. Give it to a Toy Story or LEGO fan as a surprise treat or fun birthday gift

**Via Promobricks**

DK Celebrates 10 Years of The LEGO Ideas Book

DK is celebrating 10 years of The LEGO Ideas Book and you have an opportunity to be featured in the new edition of the book that is coming in 2022. They are taking submissions of your most awesome, bold, and creative LEGO ideas and will be featuring some of them. All you have to do is to send in a sketch of your build and a brief description of it. You can send in your entries here. The deadline to enter is December 6.

LEGO Nominated for 2022 Toy of the Year Awards

The 2022 Toy of the Year finalists have been announced and LEGO is in the running in quite a few categories. LEGO has been nominated 11 times in 9 different categories and you will be able to vote for the winning product. As always, casting your vote in the TOTY sweepstakes gives you a chance to take home the winning toy in each category.


Collectible of the Year

LEGO Marvel Series Collectible Minifigures (71031)


Construction Toy of the Year

LEGO Friends Heartlake City Grand Hotel (41684)

LEGO Marvel Daily Bugle (76178)


Creative Toy of the Year

LEGO VIDIYO The Boombox (43115)


Grown-Up Toy of the Year

LEGO Botanical Collection Flower Bouquet (10280)


Playset of the Year

LEGO Star Wars Boba Fett’s Starship (75312)

LEGO Super Mario Adventures with Luigi Starter Course (71387)


Preschool Toy of the Year

LEGO Disney Ariel, Belle, Cinderella and Tiana’s Storybook Adventures (43193)


Specialty Toy of the Year

LEGO Everyone is Awesome (40516)


STEAM Toy of the Year

LEGO Creator Ferris Wheel (31119)


Vehicle of the Year

LEGO Porsche 911 (10295)

LEGO Chinese New Year 2022 Sets Revealed

LEGO has revealed two new 2022 LEGO Chinese New Year sets at the 4th China International Import Expo. These sets include the Lunar New Year Traditions (80108) and Lunar New Year Ice Festival (80109) which are to celebrate the Year of the Tiger. The sets will be available early for the APAC region on December 25 and globally on January 1.

The Lunar New Year Traditions (80108) features a series of vignette-type builds that has six small scenes. One of the them includes the 财神 minifigure, the God of Prosperity. The Lunar New Year Ice Festival (80109) looks to be a rendition of the Harbin International Ice and Snow Sculpure Festival and includes a Tiger minifigure.

Now we just have to wait for the official images of the sets to get a clearer look at them.

**Via dylanchow**

Disguise Announces Multi-Year Contract Renewal for LEGO Costumes

Our local friends at Disguise, Inc. has announced a multi-year renewal of global rights for their LEGO costume line. The company has made LEGO themed costumes and accessories since 2015 and have recently expanded into costumes for adults. They have made costumes for a number of LEGO themes includes Ninjago, Nexo Knights, and The LEGO Batman Movie, just to name a few.

POWAY, Calif.–(BUSINESS WIRE)–Disguise, Inc., a leading global costume company today announced a multi-year renewal of global rights for their LEGO® costume line. Disguise will continue to design, market, manufacture and distribute costumes and costume accessories for the LEGO Group across the world. The Disguise and LEGO partnership first started in 2015 and helped Disguise launch its costume footprint around the world with high-quality products designed specifically for a premium brand such as the LEGO brand.

“The LEGO brand is a massive global brand that continues to lead and innovate in the toy world and has shown unprecedented growth, and we are pleased to continue our costume range with them. We have enjoyed working with the LEGO team over the years through many innovative iterations and interpretations of classic minifigure characters, the LEGO brick, their hit series Ninjago and several of their lines that fall under the LEGO umbrella,” said Tara Hefter, President and GM of Disguise, Inc. “Disguise matches the level of quality and innovation that the LEGO brand maintains in all their products. This is proven out year after year in stores and online through the solid retail performance of this Disguise line.

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