This year marks the 10th year anniversary of the LEGO Friends theme and to celebrate, LEGO has released a special anniversary set to mark the event. The Friendship Tree House (41703) features a number of hidden treasures that are in the set that acknowledges references from the past decade for the theme.
… ContinueLEGO® Friends celebrates its 10-years of building friendships and future creators
Billund, Denmark, 1 January, 2022: The LEGO Group invites fans to celebrate a decade of LEGO® Friends as we take a nostalgic look back at some of the theme’s unforgettable milestones. To mark the 10th anniversary, the LEGO Group is releasing an exclusive new celebratory set – the Friendship Treehouse (41703) – alongside seven other new sets on January 1st to add to the popular Friends franchise.
Ever since its launch in 2012, the LEGO Friends universe has taken children on countless adventures set in realistic play worlds where they can explore the aspects and values of friendship while sparking their creative curiosity and confidence.
‘LEGO Friends is one of our most beloved franchises and is a culmination of four intense years of anthropological research,’ said Rosario Costa, Design Director, the LEGO Group. Thousands of girls and their parents worldwide participated in intensive research that validated the desire for more realistic details, accessories, animal nurturing, friendship, interior building and role play opportunities in a LEGO offering. From the very beginning the focus was to build a solid foundation for a healthy, long-term sustainable business that would help invite more children into LEGO play