LEGO News, LEGO Reviews, and Discussions
LEGO has released the first teaser of LEGO Ninjago: Dragons Rising Season 1 Part 2. In the teaser, there are short clips of the full trailer from San Diego Comic Con 2023. We should be seeing the trailer soon since the second half of the season will be airing on October 12.
The LEGO Group has announced their earnings for the first half of 2023 and they have outpaced the toy industry in a declining market. Consumer sales grew 3% versus the same time last year as demand for relevant and diverse portfolio continued. Revenue was DKK 27.4 billion which is up 1% compared to last year. The top performing themes so far are LEGO Icons, LEGO Star Wars, LEGO Technic, and LEGO City.
… ContinueThe LEGO Group outpaces toy industry in H1 2023 while accelerating long-term growth initiatives
Demand for diverse portfolio continued after three consecutive years of extraordinary growth. Strong financial foundation enables company to invest in building for the long term and reaching more children with LEGO® play.
Highlights
• Consumer sales grew 3 percent vs H1 2022 as demand for relevant and diverse portfolio continued.
• Revenue was DKK 27.4 billion, a growth of one percent versus an exceptional H1 2022.
• Market share grew significantly as the LEGO Group outperformed a declining toy market.
• Operating profit was DKK 6.4 billion compared with DKK 7.9 billion in H1 2022. This is in line with company expectations as it accelerated long-term strategic initiatives such as manufacturing, digital and sustainability. Net profit was DKK 5.1 billion vs DKK 6.2 billion H1 2022.
• Free cash flow was DKK 1.1 billion after investing in building new factories and expanding existing facilities.
• Pledge to achieve net-zero carbon emissions by 2050 across its full supply chain.BILLUND, August 30, 2023: The LEGO Group today announced earnings for the
Earlier today, Peacock announced a new LEGO special featuring the retelling of the original Jurassic Park movie in brick form. There’s no official title yet but there’s a tagline of “The Unofficial Retelling” along with the Jurassic Park logo. The animated special will be 22 minutes long that will stream exclusively on Peacock.
LEGO has updated the landing page for the upcoming LEGO Harry Potter: Back to Hogwarts event with complete details on what will be happening starting on September 1. We already saw the LEGO Harry Potter Gringotts Vault (40598) gift with purchase set which you can get with purchases of $130 on LEGO Harry Potter products only.
There’s now also the Quidditch™ Practice (30651) polybag which you can get with $40 or more in LEGO HP products. Essentially you can get both GWPs when you purchase $130. Both GWPs run until September 13, while supplies last.
There’s also some sales that will be happening for older sets. This includes the Bravery & Wisdom Bundle (5008136) which goes for $55.98 which is a 20% discount. There’s also the Loyalty & Determination Bundle (5008138) which also has the same discount.
LEGO has put up the product page for the upcoming LEGO Harry Potter Gringotts Vault (40598) gift with purchase set. The 212 piece set features a small Gringotts Vault and can connect to the Gringotts Wizarding Bank – Collectors’ Edition (76417). There’s no word on how to get it but I’m going to assume it’ll be with the purchase of the bank.
Update: It will be available with purchases of $130 in LEGO Harry Potter products.
Inspire kids to play out magical Harry Potter™ scenes and save their coins with this LEGO® brick Gringotts™ Vault model (40598). It features a buildable bank vault with an opening door, a detachable back and a coin slot on top. It also includes a goblin minifigure, who can ride the vault cart on the track. It makes a magical gift for Harry Potter fans aged 8 and up and can be connected to 76417 Gringotts Wizarding Bank – Collectors’ Edition (sold separately) for extra play possibilities.
A couple hours ago, LEGO posted a video online for their Play Unstoppable campaign featuring Loserfruit. If you’re not familiar with Loserfruit, she’s a popular online gamer who mainly focuses on Fortnite. This collaboration could be a teaser to another upcoming campaign for LEGO Fortnite.
If you haven’t heard about it the past few months, it’s been highly rumored that there will be a LEGO x Fortnite crossover coming soon. Last year, LEGO entered into a long-term partnership with Epic Games to provide a safe place in for kids in the metaverse. It was said that the two companies will build an immersive, creatively inspiring digial experience for kids. Within the past few months, details of the crossover were leaked online. I don’t play Fortnite at all so I’m not sure how credible the rumors are.
LEGO has put up a landing page for their upcoming LEGO Harry Potter: Back to Hogwarts event which starts on on September 1. The event is to celebrate the launch of their latest flagship set which is the Gringotts Wizarding Bank – Collectors’ Edition (76417) which drops the same day for LEGO Insiders. From September 1-10, fans can also get gifts, sales, fan challenges, and more. There’s no official word yet on what the gift is at this time.
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