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LEGO Ideas Viking Village (21343) Official Product Details

With the early leaks yesterday, LEGO has released the official details of the upcoming LEGO Ideas Viking Village (21343). Coming October 1, the set has 2,103 pieces and will retail for $129.99. The set will also be a Target exclusive as it was part of the LEGO Ideas x Target campaign.

Take a trip back in time as you build and explore this richly detailed LEGO® Ideas Viking Village (21343) play-and-display model. An ideal gift for history-lovers, it features 3 connectible sections with a blacksmith’s smithy, chieftain’s longhouse and a watchtower, plus blacksmith, chieftain, shield-maiden and archer minifigures to bring the scene to life.

Revel in the details
Discover delightful features such as the blacksmith’s forge with a flame-billowing function, shields printed with Odin’s 2 ravens and 2 wolves, the chieftain’s throne, a bridge to the watchtower and a cave for mineral mining. And look out for brick-built references to classic LEGO Vikings sets. There are instructions in the box and on the LEGO Builder app to guide you through every step of the mindful creative experience.

LEGO Ideas Viking Village (21343) Revealed

Earlier today, French retailer FNAC revealed the upcoming LEGO Ideas Viking Village (21343). There are 2,103 pieces and was listed for €139.99 which roughly equates to about $130. The set was from the LEGO Ideas x Target Fan Vote but there’s no official details yet on when it will release. We were hoping that it would come out during the Target Fall Geek-Out 2023 this Friday but it doesn’t look like that will be the case.

LEGO 1HY 2023 Financial Results Reports Continued Growth in Declining Toy Market

The LEGO Group has announced their earnings for the first half of 2023 and they have outpaced the toy industry in a declining market. Consumer sales grew 3% versus the same time last year as demand for relevant and diverse portfolio continued. Revenue was DKK 27.4 billion which is up 1% compared to last year. The top performing themes so far are LEGO Icons, LEGO Star Wars, LEGO Technic, and LEGO City.

The LEGO Group outpaces toy industry in H1 2023 while accelerating long-term growth initiatives

Demand for diverse portfolio continued after three consecutive years of extraordinary growth. Strong financial foundation enables company to invest in building for the long term and reaching more children with LEGO® play.

Highlights

• Consumer sales grew 3 percent vs H1 2022 as demand for relevant and diverse portfolio continued.
• Revenue was DKK 27.4 billion, a growth of one percent versus an exceptional H1 2022.
• Market share grew significantly as the LEGO Group outperformed a declining toy market.
• Operating profit was DKK 6.4 billion compared with DKK 7.9 billion in H1 2022. This is in line with company expectations as it accelerated long-term strategic initiatives such as manufacturing, digital and sustainability. Net profit was DKK 5.1 billion vs DKK 6.2 billion H1 2022.
• Free cash flow was DKK 1.1 billion after investing in building new factories and expanding existing facilities.
• Pledge to achieve net-zero carbon emissions by 2050 across its full supply chain.

BILLUND, August 30, 2023: The LEGO Group today announced earnings for the

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LEGO Harry Potter: Back to Hogwarts Promotions Preview

LEGO has updated the landing page for the upcoming LEGO Harry Potter: Back to Hogwarts event with complete details on what will be happening starting on September 1. We already saw the LEGO Harry Potter Gringotts Vault (40598) gift with purchase set which you can get with purchases of $130 on LEGO Harry Potter products only.

There’s now also the Quidditch™ Practice (30651) polybag which you can get with $40 or more in LEGO HP products. Essentially you can get both GWPs when you purchase $130. Both GWPs run until September 13, while supplies last.

There’s also some sales that will be happening for older sets. This includes the Bravery & Wisdom Bundle (5008136) which goes for $55.98 which is a 20% discount. There’s also the Loyalty & Determination Bundle (5008138) which also has the same discount.

LEGO Harry Potter Gringotts Vault (40598) GWP Revealed

LEGO has put up the product page for the upcoming LEGO Harry Potter Gringotts Vault (40598) gift with purchase set. The 212 piece set features a small Gringotts Vault and can connect to the Gringotts Wizarding Bank – Collectors’ Edition (76417). There’s no word on how to get it but I’m going to assume it’ll be with the purchase of the bank.

Update: It will be available with purchases of $130 in LEGO Harry Potter products.

Inspire kids to play out magical Harry Potter™ scenes and save their coins with this LEGO® brick Gringotts™ Vault model (40598). It features a buildable bank vault with an opening door, a detachable back and a coin slot on top. It also includes a goblin minifigure, who can ride the vault cart on the track. It makes a magical gift for Harry Potter fans aged 8 and up and can be connected to 76417 Gringotts Wizarding Bank – Collectors’ Edition (sold separately) for extra play possibilities.

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