LEGO has officially announced a new campaign called Play Unstoppable focused on celebrating the endless potential of girls when they are given opportunities to play without limits. We already know the set that is part of the campaign which is the Icons of Play (40634) which will be releasing on June 6. Some of the biggest change makers in Women’s Football have joined to support this campaign including Megan Rapinoe, Yuki Nagasato, Sam Kerr, and Asisat Oshoala.

The LEGO Group teams up with the stars of women’s football to inspire children to Play Unstoppable

World-class players Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala have joined the team sheet to help the LEGO Group champion the way girls’ play – both on and off the pitch.

The new Play Unstoppable campaign follows research that found girls feel less restrained by typical gender biases in play than boys – 82% of girls think it’s OK for girls to play football and boys to practice ballet, compared to only 71% of boys.

The limitless potential of girls when they can play without boundaries is celebrated in a new LEGO® Icons of Play set featuring minifigures of all four pioneering footballers.

Billund, Denmark – May 30th, 2023: The LEGO Group has launched Play Unstoppable, a new campaign focused on celebrating the endless potential of girls when they are given opportunities to play without limits. To help champion what girls can achieve when they have the space and freedom to play openly and fiercely, some of the biggest change