San Diego Comic Con 2023 is just a few days away and it looks like LEGO will be having a decent presence this year. They will still have their Booth #2829 which will be selling sets there but they haven’t revealed what will be displayed on the floor. I do have information about what will be going on there this week but it’s embargoed for another few days.

There were on LEGO exclusives in the portal and it’s already been closed so there’s nothing to expect there. They still could do something at the booth itself but we’ll see.

You can follow my Twitter or Threads to stay updated when things are happening there in real-time.

Thursday, July 20

LEGO: I Had a DREAMZzz Last Night About Ninjago! – Room 6BCF/10am-11:30am

Learn all about LEGO DreamZzz, a new content IP that launched in May. The panel will be hosted by Keith Malone (head of entertainment development for the LEGO Group) along with voice talent Sarah Jeffery (Zoey), Marcos Cardenas (Mateo), Vincent Tong (Logan, Kai), Brian Drummond (Mr. Oz, Nightmare King, Ras, Riyu, Lobbo), and Larissa Dias (Izzie), as well as DreamZzz LEGO model designer Freddy Charters, head of LEGO production Asa Tait, and Doc Wyatt and Kevin Burke, head writers of Ninjago Dragons Rising. Be sure to come as your favorite Ninja or Dreamchaser.

LEGO x Project K Building India Together – Hall H/1pm

Recognizing LEGO’s extraordinary creativity and ability to inspire, we see a remarkable opportunity for collaboration.

Most Indian children did not grow up

At San Diego Comic Con 2023, there will be a Hall H panel for Project K which is India’s first Mytho-Sci-fi narrative. At first look, it doesn’t really involve LEGO but in one of our press emails, there will be a LEGO collaboration with Project K. I’m not sure how it will all fit in as the description is still pretty vague but I’m very interested to see what it is about. Project K will be the first Indian movie to be featured at Hall H at SDCC and it’ll be on Thursday, July 20 at 1pm.

Recognizing LEGO’s extraordinary creativity and ability to inspire, we see a remarkable opportunity for collaboration.

Most Indian children did not grow up with LEGO in the 90s and 2000s however as adults, they view LEGO with the sight of missed nostalgia.

Collaborating with Project K opens up the path for LEGO to enter the homes of Indian children and youth who wish to experience the joy of building and the pride of creation.

Integrating Indian cultural elements into LEGO sets and characters would offer a fresh experience for billions around the world and would open doors to a new era of imaginative play and cross-cultural appreciation.