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60 Years of the LEGO Brick (40290) Official Images

December 14, 2017 / Allen "Tormentalous" Tran / 2 Comments

LEGO has uploaded the official images of the upcoming 60 Years of the LEGO Brick (40290) promotional set. As mentioned on the January 2018 LEGO Store Calendar, it will be available starting on January 28-February 14 with a purchase of $125 or more, while supplies last.

The set will have four miniature versions of the Airport Shuttle (6399), Castle (375), Black Seas Barracuda (6285), and Space Cruiser And Moonbase (928). There will also be a printed 2×4 tile to commemorate the 60th anniversary of the LEGO brick patent.

LEGO Nominated for 2018 Toy of the Year Awards

December 7, 2017 / Allen "Tormentalous" Tran / 0 Comments

The 2018 Toy of the Year nominees have been announced and not surprisingly, LEGO has been nominated in a few categories. You can now go to each category and vote for it for a chance to win all the nominated toys on the page. Some of the categories that LEGO is in are:

Collectible of the Year – The LEGO Batman Movie Collectible Minifigures (71017)

Construction Toy of the Year – LEGO Star Wars BB-8 (75187) / LEGO Pirates of the Caribbean The Silent Mary (71042)

Creative Toy of the Year – LEGO Make Your Own Movie

Specialty Toy of The Year – LEGO Star Wars UCS Millennium Falcon (75192)

Tech Toy of the Year – LEGO BOOST Creative Toolbox (17101)

Better Look at LEGO 60 Years of the LEGO Brick (40290) Set

December 1, 2017 / Allen "Tormentalous" Tran / 2 Comments

We now have a better a better look at the 60 Years of the LEGO Brick (40290) set courtesy of the January 2018 LEGO Store Calendar. We now know that it will be available from January 28 – February 14 here in the US giving you over two weeks to get your hands on it. You can get it for free with a purchase of $125 or more, while supplies last. I’m sure that this set will go very quickly as this is one of the best promotional items that LEGO has released in recent years.

Unlike the previous widely released individual homage promotional sets like the Classic Spaceman Minifigure (5002812), Classic Pirates Minifigure (5003082), and Classic Knights Minifigure (5004419) which used minifigures along with small builds, this new set focuses more on actual sets that LEGO has released in the past. The themes are focused in this set are Town, Castle, Pirates, and Space and the builds are based on the Airport Shuttle (6399), Castle (375), Black Seas Barracuda (6285), and Space Cruiser And Moonbase (928). With 421 pieces, there’s enough to have all four micro builds built at the same time without taking the other ones apart.

The 60 Years of the LEGO Brick (40290) set is way better than the Building Bigger Thinking theme that we’ll be getting next year that also celebrates the anniversary of the brick. As I mentioned before, fans will definitely want to pick it up and I have a feeling that it will sell out … Continue

60 Years of the LEGO Brick Anniversary Set Revealed

November 29, 2017 / Allen "Tormentalous" Tran / 5 Comments

The LEGO January 2018 Store Calendar has surfaced online and one of the main promotional items for the month is a limited edition 60 Years of the LEGO Brick anniversary set. It will be available with a purchase of $125 or more at LEGO Stores and on Shop@Home.

The LEGO 60th anniversary set pays tribute to four classic LEGO sets including Classic Castle, Town, Space, and Pirates and they are micro versions of the Castle (375), Airport Shuttle (6399), Space Cruiser And Moonbase (928), and Black Seas Barracuda (6285). It also has a similar style to the 2016 LEGO 50 Years on Track (4002016) employee set.

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Thanks to everyone who emailed in about it. I saw it last night but didn’t post due to the impending announcement of the LEGO Creator Downtown Diner (10260) that was shown on top of the calendar. I’ll update with a better image when the PDF copy is available.

Update: The January 2018 LEGO Store Calendar is available and we now have a clearer look at the set.

The LEGO Group Releases 2017 Half Year Results, Profits Down

September 5, 2017 / Allen "Tormentalous" Tran / 71 Comments

LEGO has just released their financial details for the first half of 2017 and it’s not looking too good for the best toy brand in the world. Compared to the same time as last year:

– Revenue down 5 percent to DKK 14.9 billion compared with DKK 15.7 billion
– Operating profit down 6 percent to DKK 4.4 billion compared with DKK 4.7 billion
– Net profit down 3 percent at DKK 3.4 billion compared with DKK 3.5 billion
– Cash flow from operating activities was DKK 4.6 billion compared with DKK 3.9 billion

LEGO Group Chairman, Jørgen Vig Knudstorp stated,

We are disappointed by the decline in revenue in our established markets, and we have taken steps to address this.

We are working closely with our partners and we are confident that we have the long-term potential of reaching more children in our well-established markets in Europe and the United States. We also see strong growth opportunities in growing markets such as China.

Some of the best performing themes for 2017 include LEGO City, LEGO Friends, LEGO DUPLO, and LEGO Technic, all in-house IPs. The LEGO Batman Movie also did very well.

As a result of the profit decline, the company will have to trim its total global workforce by about eight percent which is about 1,400 jobs by the end of the year.

The LEGO Group will now have to restructure the company as well as having to clean up their inventory to simplify the business model.

What are your thoughts on this surprising … Continue

LEGO Celebrates 85 Years

August 13, 2017 / Allen "Tormentalous" Tran / 0 Comments

A few days ago, LEGO celebrated their 85th anniversary and they have been releasing some content to commemorate the event. Throughout its history, LEGO has evolved from a wooden toy company to the largest toy company in the world. If you haven’t seen the video yet, it’s basically a condensed version of its long history. What is your fondest memory with LEGO? Let us know in the comments.

The LEGO Group Achieves 100% Renewable Energy Target Three Years Early

May 17, 2017 / Allen "Tormentalous" Tran / 6 Comments

Earlier today, The LEGO Group has announced that they have reached their 100% renewable energy target three years ahead of schedule. After spending about a DKK 6 billion/£700m investment over four years into offshore wind farms, the output from these projects have exceeded the energy use from the LEGO factories, offices, and stores globally. Their latest investment in the Burbo Bank Extension wind farm will provide power for more than 230,000 British households. You can read more about this milestone in the link above.

Facts about Burbo Bank Extension

The Burbo Bank Extension wind farm is a joint venture between DONG Energy (50%) and its partners PKA (25%) and KIRKBI A/S (25%), parent company of the LEGO Group.
The wind farm is located 7 kilometres off the coast of Liverpool and has a capacity of 258 megawatts, enough to supply renewable energy to 230,000 British households.
The wind farm consists of 32 MHI Vestas V164-8.0 MW wind turbines.
KIRKBI A/S invested approximately DKK 3.3 billion (GBP 375 million) in the construction of the wind farm, bringing the total amount invested in building offshore wind power to over DKK 6 billion (GBP 680 million).

Facts about the LEGO Group’s 100% renewable energy milestone

Since 2012, KIRKBI A/S has invested approximately DKK 6 billion in renewable energy on behalf of the LEGO Group, equivalent to 162 megawatts.
In addition to Burbo Bank Extension, KIRKBI A/S owns 31.5% of the Borkum Riffgrund 1 offshore wind farm in Germany, which can produce 312 megawatts and provide clean energy for 320,000 … Continue