The annual Global RepTrak 100 survey has been released and the LEGO Group has regained the top spot as the most highly regarded company in the world. RepTrak is a company showcases how people feel, think, and act towards companies globally using a number of factors by using their Reputation algorithm. LEGO moves back to the number 1 spot after dropping to 3 last year.

BILLUND, April 3, 2023: Today, the LEGO Group has been ranked as the most highly regarded company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “I am very honored that the LEGO Group has been named the World’s Most Reputable Company in 2023. This reflects the unwavering passion and commitment of our colleagues to help keep our promises during a year shaped by significant challenges. Children are our role models and inspire us to make choices that make their future world better. This means not only innovating LEGO® play but also constantly striving to have a positive impact on environment and society.”

The Global RepTrak® report developed by the RepTrak Company™ ranks the 100 Most Reputable Companies. The report is the world’s most comprehensive reputation study, compiled for the past 12 years using RepTrak’s in-depth analysis. RepTrak gathers data from more than 230,000 ratings surrounding perception on a variety of elements of reputation, including ESG, Workplace fairness, leadership, branding, and more.

Yesterday, LEGO technically released an April Fool’s Day set to select Recognized LEGO Fan Media outlets with The Majestic Horse (010423). The set has 375 pieces and looking at the box, it may seem that it is just a galloping horse but when you finally build it, it is not what you would expect. Instead of a horse head, they were tricked into building a doge head instead. If you’re not familiar with the doge, it’s an iconic Internet meme of Kabosu, the Shiba Inu. The “horse” also is wearing Sonic red shoes instead of having horseshoes.

Unfortunately, there was only about roughly 10 set total sets made so you most likely won’t be able to get one. I’m not sure if the select RLFM are allowed to share the instructions for it but we’ll see. It’s all in fun and this is probably the best April Fool’s Day joke that LEGO has done. We’ll see how they top it next year. GGs LEGO.