The LEGO Group and Formula 1 have announced a brand new multi-year partnership launching in 2025 which will include a diverse product portfolio featuring all ten Formula 1 teams currently on the grid.
The partnership will bring fans closer to Formula 1 experiences while promoting innovation, technology, and engineering. This includes fan zone activations at various Grand Prix and engaging content across the LEGO Group’s digital platforms.
The LEGO Formula 1 products will include sets for LEGO DUPLO as well as sets for kids, teenagers, and adult builders. The ten teams currently on the grid include McLaren, Red Bull Racing, Ferrari, Mercedes, Aston Martin, RB, Haas, Williams, Alpine, and Kick Sauber so we should see a little something from every team.
… ContinueThe LEGO Group and Formula 1® To Go Full Throttle On New Brand Partnership
• The LEGO Group and Formula 1® announce new multi-year strategic partnership, connecting young fans and families closer to Formula 1 experiences and the sport, launching with the 2025 F1 season.
• The partnership will bring together the worlds of LEGO® building and F1 fandom to make the sport more accessible to families around the world, promoting innovation, technology and engineering, as well as stronger inclusion & representation.
• In addition, the new partnership will include a diverse product portfolio for fans and builders of all ages, featuring all ten Formula 1 teams currently on the grid.Today the LEGO Group and Formula 1 announced a new, multi-year partnership to connect more fans of LEGO® building with the world of Formula