LEGO has recently announced that they have broken ground on the Kornmarken Campus which is the newest addition to their headquarters in Billund. The campus will house around 1,900 employees and focuses on an inspiring and playful working environment.

The LEGO Group breaks ground on another state-of-the-art Billund campus focusing on an inspiring and playful working environment

• Kornmarken Campus is the newest addition to the Danish headquarters and will bring together around 1,900 employees under one roof.
• The Mayor of Billund Municipality participated in the groundbreaking ceremony.
• Designed to foster collaboration, creativity, and innovation for engineering, quality and production teams.
• Aim to meet LEED Platinum standards (the highest possible LEED environmental ranking).
• Areas open to school children and visitors to learn about sustainability through play.

Billund, November 11, 2022: Today the LEGO Group celebrated breaking ground on yet another state-of-the-art campus in Billund, Denmark, where 1,900 engineering, quality and production employees from across seven locations will come together under one roof.

There to mark the special occasion was Mayor of Billund Municipality, Stephanie Storbank, Chief Executive Officer of the LEGO Group, Niels B. Christiansen, and Chief Operations Officer, Carsten Rasmussen.

Carsten Rasmussen says: “Today, we are one step closer to opening another state-of-the-art campus in Billund with focus on sustainability, technology and an inspiring and playful workplace for our employees. We are investing significantly in our headquarters these years, and I’m excited that we are also able to contribute to the development of Billund.”

Innovative working environment with learning through play

Earlier this summer, LEGO announced that they will be taking measures to protect their minifigure branding on what you can and cannot do to a minifigure. LEGO legal has released an official statement regarding the practice of customizing LEGO minifigures with 3rd party logos, organization names, and trademarks.

Customized LEGO Minifigures with printed 3rd party logos, names of organizations, and trademarks are not allowed. It’s not acceptable to use of the registered Minifigure trademark in combination with 3rd party symbols. The reason for the rule is that a trademark cannot simultaneously serve as an exclusive, representative symbol of two different entities. The ability of the Minifigure to serve as a distinctive LEGO brand symbol is reduced when a Minifigure is also printed with the name, logo, symbol, or other representative indicia of another entity. Left unchallenged, such use by third-party entities could put our rights in the Minifigure at risk and could eventually result in the loss of our company’s exclusive rights. This is something that we cannot risk.

Therefore, we must request that the community refrain from printing any 3rd party logos, names of organizations, and trademarks onto LEGO Minifigures, and refrain from using, ordering, distributing or selling Minifigures in such customized versions.

We understand that the AFOL Community would still like to celebrate their community events and activities via use of customized items and are pleased to confirm that according to current corporate policy fans are free to print graphics on LEGO brick elements and custom builds made of LEGO brick elements to celebrate