LEGO has revealed the next generation of LEGO Friends with a soft reboot of the theme coming in 2023. LEGO is also introducing eight new diverse characters who are relatable and representative of the real world. This includes characters that are inclusive of gender, culture, ethnicity, physical traits and abilities, non-visible disabilities and neurodivergence.
There will be a new LEGO Friends series coming in February 2023 with some new sets coming in January 1, 2023.
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Friendship re-imagined: The LEGO Group reveals a new generation of LEGO® Friends
• 3 out of 4 children feel that there aren’t enough toys that represent them*
• The re-imagined LEGO® Friends characters are more representative of the world that today’s kids navigate, inclusive of gender, culture, ethnicity, physical traits and abilities, non-visible disabilities and neurodivergence
• The storylines explore the ups and downs of friendship, while the characters overcome challenges, obstacles, and differences in today’s modern world
Billund, Denmark – A decade on from the launch of LEGO® Friends, the LEGO Group has re-imagined the Friends Universe, with the introduction of new diverse characters, to enable more children to feel represented during play. This next generation is designed to celebrate diverse friendships in the modern world.
Because the LEGO Group values children as its role models, this next generation of LEGO Friends has implemented input from kid testing, research and feedback from
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