The LEGO Group has announced a new multi-year partnership with Nike to celebrate creative play and sport while offering new opportunities for children and families worldwide. The partnership activities starts in 2025 and we can expect a series of co-branded products, content, and experiences.

The LEGO Group and NIKE, Inc. unite to elevate the power of creative play and sport

• The multi-year global partnership connects two of the most beloved and iconic brands to highlight how the power of play shapes lives.
• The brands will bring to life the many ways creative play and sport can help kids be the best versions of themselves.
• The partnership activity kicks off next year, and could see a series of co-branded products, content and experiences that combine the imaginative power of LEGO bricks with the “Just Do It” spirit of Nike to invite all kids into play and sport.
• A recent study by the LEGO Group indicated that 59% of parents worry that their children do not have enough playtime or access to fun activities.
• Both brands have a long history of championing kids’ right to play and backed efforts for the United Nations to adopt a resolution designating June 11 as the International Day of Play.

The LEGO Group and NIKE, Inc today announced a multi-year partnership that will celebrate creative play and sport, offering new and exciting opportunities for children and families worldwide.

The LEGO Group and NIKE, Inc have long histories of championing kids’ right to play. Both brands know that