In more LEGO sustainability news, LEGO has announced that baseplates will also be changing their plastic packaging to paper packaging. The baseplates themselves will be the same colors but they will have new product numbers. The baseplates with the new paper packaging will be in available around March 2022.

Over the next few months you will likely see some products with “retiring soon” branding or perhaps a local retailer reporting that they are no longer able to order certain products. We want to share ahead of time that there is no need to be alarmed about baseplates.

In 2022, baseplates will be changing from their current plastic packaging to more sustainable paper packaging. Besides packaging, there are no additional changes with the LEGO baseplates and you will still be able to get the same colors and sizes in 2022 that you can purchase today. You can expect to see the new packaging around March 1, 2022.

A year ago, LEGO announced that they were investing up $400 million to accelerate their sustainability efforts, one of which was phasing out plastic bags. According to today’s 1HY 2021 Financial Results, LEGO has revealed that after a now completed successful trial of paper bags, they will start rolling it out in early 2022 with all packaging still on track for 100% sustainability by 2025. As part of the trials for parents and children, they found that the paper bags were environmentally friendly and were easy to open and this is part of enhancing the building experience.

LEGO has released their financial results for the first half of 2021 and they’ve had a very strong performance in all areas of the company. Sales increased by 36% and revenue grew 46%. In the largest global markets, market share also grew as well. The top selling themes so far in 2021 are LEGO City, LEGO Star Wars, LEGO Technic, LEGO Creator Expert, and LEGO Harry Potter.

The LEGO Group steps up strategic investments while delivering strong first half 2021 performance

Consumer sales, revenue and operating profit grew double digits. Brought learning through play to more children around the world.

• Consumer sales grew 36 percent.
• Revenue grew 46 percent to DKK 23.0 billion.
• Operating profit grew 104 percent to DKK 8.0 billion. Net profit grew 140 percent to DKK 6.3 billion.
• Free cash flow was strong at DKK 5.8 billion.
• Market share gains globally and in largest markets.
• With the LEGO Foundation, donations of DKK 1.5 billion YTD to support children’s development via learning through play.

Billund, September 28, 2021: The LEGO Group today reported first half earnings for the six months ending June 30, 2021. Revenue for the period grew 46 percent to DKK 23 billion compared with the same period in 2020. Consumer sales grew 36 percent, outpacing the toy industry and driving market share growth globally and in all major markets.

Operating profit was DKK 8 billion, an increase of 104 percent compared with 1H 2020, despite an ambitious programme of strategic investments to support growth in