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LEGO Celebrates Inaugural International Day of Play

Today the world celebrates the first ever International Day of Play which was adopted by the United Nations. Whether you’re an adult or have kids, just take some time today and play. It doesn’t matter if you’re building a new LEGO set or playing a board game with familiy and friends, the point of today is to have fun.

Everyone needs to play more – our future depends on it

The first International Day of Play is celebrated on June 11, 2024. On this day every year hereafter, the world will celebrate the power of play.

By Niels B. Christiansen, CEO, LEGO Group
Sidsel Marie Kristensen, CEO, LEGO Foundation

Play is never just play. Play is universal and taps into children’s natural enthusiasm and curiosity to learn. Play teaches children to explore, to wonder, to connect ideas and experiences and help them gain a deeper understanding of the world that surrounds them. When children play, they develop essential life skills such as creativity, confidence and resilience that help them thrive as they grow up.

Playing takes little more than picking up a stone or a stick. The only real investment is time. Yet, both parents and children indicate that the demand for children’s time away from play is increasing – with play time often being deprioritized.

In a recent survey of 25,500 children and 36,000 parents in 36 countries commissioned by the LEGO Group, 59% of parents indicated they worry that their children do not have enough playtime, do not have enough access to fun activities

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LEGO Double Insider Points Event Coming June 12-16

LEGO has officially announced that the next LEGO Double Insider Points event will be happening from June 12-16. This means that you can earn more points for your purchases which also includes pre-orders for any of the upcoming summer 2024 sets. Also if you’ve been holding off on some of the new June sets like the Barad-Dur (10333), LEGO Delivery Truck (60440), or the Tuxedo Cat (21349), now will be the perfect time to get them.

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LEGO Insiders Community Shutting Down June 26

A while back, LEGO launched the LEGO Insiders Community which served sort of a forum/news area for AFOLs by AFOLs. LEGO today has announced that it will be shutting down June 26 and the content will be integrated into LEGO Ideas. I don’t think many people used the LEGO Insiders Community platform since it was newly launched and I didn’t really see LEGO advertising it too much. The last content update was back in March while fans sparingly posted in the forum area. Did you use this platform or did you even know about it in the first place?

We wanted to share an update with you. As part of the LEGO Group’s journey to offer fantastic experiences for adult builders, we’ve decided to close the LEGO® Insiders Community platform, effective June 26, 2024.

We’re eager to innovate and find more ways to connect with you and other builders, and whilst we’ve taken lots of great learnings from the platform, this decision allows us to streamline and focus on making improvements to our other experiences.

We’re asking our fans who use LEGO Insiders Community to join LEGO Ideas. Additionally, we’re moving the content from LEGO Insiders Community over to LEGO Adults Welcome and we’ll be broadening out our offerings there as well.

LEGO Ideas A-Frame Cabin (21338) Amazon Sale – June 2024

Amazon has just discounted the LEGO Ideas A-Frame Cabin (21338) by 20% off the regular retail price. The set is now listed at $143.99 which saves you $36 on the set and makes it a way better buy for the 2,082 piece set. This is the first time that Amazon has dropped it by 20% and it probably won’t last too long at this price.

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LEGO Teases LEGO Transformer Announcement

LEGO on their social media accounts looks to be teasing another LEGO Transformers announcement. The short clip shows Optimus Prime (10302) which his famous phrase “Calling All Autobots” and fades to black with the words “Who will answer the call.” It looks like we’ll be getting another Autobot set and rumor has it that it could be his Second-in-Command, Bumblebee. The official announcement could be coming real soon.

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LAPD Recovers Almost 3,000 Stolen LEGO Sets – Two Arrested

A few days ago, the Los Angeles Police Department’s Harbor Division conducted a raid in connection of retail thefts involving LEGO sets. Two persons have been arrested and over 2,800 LEGO sets have been recovered from $20 sets to $1,000 sets at a house in Long Beach which are valued about $100,000.

LEGO sets have been a popular target among theives as this is the second larger bust within a few months. Back in April, there was another incident involving over $300,000 worth of stolen LEGO sets.

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