LEGO has announced a new LEGO House experience for 2024 called Build the Change which is the most ambitious addition to LEGO House since the opening in 2017.
… ContinueLEGO® House Kicks off the 2024 Season with a New Experience to Help Shape the Future through Play and Imagination
‘Build the Change’ is the most ambitious addition to LEGO House since the opening in 2017
• The new activity aims to inspire LEGO® fans of all ages to articulate their own ideas on various current themes such as sustainability and biodiversity through play and imagination.
• The highly purposeful storyline of the activity underpins LEGO® House’s ambition to create experiences and spaces that give access to Learning through Play.Billund, Denmark, January 29 2024: LEGO House welcome the start of the 2024 season by working with the LEGO Group’s Build the Change initiative to introduce a new experience in the Blue Zone, championing cognitive Learning through Play. LEGO House opened in 2017 as the ultimate LEGO experience situated in Billund, Denmark, where the LEGO brick was invented more than 90 years ago. Since the start, LEGO House has continued to evolve, and from today, this new Build the Change in the Blue Zone will be available for LEGO fans of all ages to enjoy.
The new activity, which has been in development for over one year, is a close collaboration with the LEGO Group’s Build the Change program, originally launched in 2007. Taking lead from the original program designed for kids, whilst reinforcing LEGO House’s role as