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The LEGO Group 2023 Annual Results Report Small but Steady Growth

March 12, 2024 / Allen "Tormentalous" Tran / 0 Comments

The LEGO Group has released their earnings report from 2023 and revenue was up despite a slow toy market. Revenue was up 2% compared to 2022 while consumer sales grew 4%. The top performing themes include LEGO Icons, LEGO City, LEGO Technic, LEGO Star Wars, and LEGO Harry Potter.

The LEGO Group delivered topline growth and outpaced the market in 2023

Highlights FY 2023 vs. FY 2022

• Revenue was DKK 65.9 billion up 2 percent despite declining toymarket.

• Consumer sales* grew 4 percent.

• Outperformed the toy market and significantly grew market share globally.

• Operating profit was DKK 17.1 billion against DKK 17.9 billion in 2022 as the company accelerated spending on strategic initiatives to support growth. Operating profit grew 7 percent in H2 vs. H2 2022.

• Cash flow from operating activities increased 1 percent to DKK 15.4 billion.

• 60 percent increase in spending on environmental initiatives in 2023.

BILLUND, DENMARK, March 12, 2024: The LEGO Group today reported earnings for the full year 2023. The company grew revenue two percent to DKK 65.9 billion despite a difficult external operating environment and significantly outpaced the toy market, growing market share. Operating profit was a solid DKK 17.1 billion as the company accelerated spending on short- and long-term strategic initiatives.

CEO Niels B. Christiansen said: “We are pleased with our performance given that 2023 was the most negative toy market in more than 15 years. We continued to grow on top of three years of extraordinary growth and saw strong momentum in

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LEGO Seasonal Spring Garden House (40682) Promotion Live on LEGO Shop

March 11, 2024 / Allen "Tormentalous" Tran / 0 Comments

The promotion for the LEGO Seasonal Spring Garden House (40682) is now live on the LEGO Shop. From now until the end of the month, you can get it for free with a general purchase of $80 or more, while supplies last. The 277 piece set features a garden house in the shape of an egg for the rabbit to celebrate Easter.

In addition, you can also get the LEGO Creator Easter Bunny with Colorful Eggs (30668) polybag with purchases of $40 and both promos do stack. Furthermore, LEGO is also running an Easter Sale where select sets have been discounted until March 21.

As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases.

LEGO Ideas Dungeons & Dragons Teaser

March 11, 2024 / Allen "Tormentalous" Tran / 0 Comments

LEGO has released a teaser for the upcoming LEGO Ideas Dungeons & Dragons set on their social media channels. The short video shows a Mimic eating a 20-sided die. The official reveal of the set should be coming really soon.

Nothing to see here. Just a regular chest. Or is it? Gather your party, some epic fun is coming. Let’s go! #LEGODnD pic.twitter.com/Y4WcJjLx4o

— LEGO (@LEGO_Group) March 11, 2024

Last Day for LEGO MAR10 Day 2024 Promotion

March 11, 2024 / Allen "Tormentalous" Tran / 0 Comments

Today is the last day to get your orders in for the LEGO MAR10 Day promotion in which you can get double Insider points on all LEGO Super Mario products. If you’ve been holding off on getting some of the exclusives such as the Nintendo Entertainment System (71374), The Mighty Bowser (71411), and the Super Mario 64 Question Mark Block (71495), now is the best time to get them as you can earn more points towards other rewards.

As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases.

LEGO Ideas Vintage Record Player Achieves 10,000 Supporters

March 10, 2024 / Allen "Tormentalous" Tran / 0 Comments

Vintage Record Player by AmbassadorDexterousPsyclone100 is the latest project to achieve 10,000 supporters on LEGO Ideas. The build features a gramophone that has functionality such as a poseable needle, removable lid, as well as three vinyl records that can be swapped out.

The project joins Spirited Away, Appa the Sky Bison, from Avatar the Last Airbender, Venus Flytrap, Minerals Display, Dreamworks’ Shrek’s Swamp 2, Hello Kitty and Friends – 50 Years, Dr. Seuss’s The Grinch, Medieval Tournament, Among Us: The Skeld, Cherry Blossom Ikebana, Roman Forum, The Wizard of Oz 85th Film Anniversary, Interstellar, Working Suspension Railway, Metallica M72 World Tour, Suitcase Express!, Outer Wilds, Medieval Inn by the Gatehouse, Clockwork Solar System, Brooklyn Nine-Nine, My Neighbor Totoro, Tower Chess, Medieval Bee Farm, LEGO Gundam, Dancing House, Prague, The Wizard Peaks, Rocky Reef Restoration, Finding Nemo – First Day of School, and Coraline – The Pink Palace as the ones to reach the First 2024 Review Stage.

LEGO Super Mario MAR10 Day Set Reveals – Mario Kart Coming 2025

March 9, 2024 / Allen "Tormentalous" Tran / 0 Comments

Earlier today, LEGO did their LEGO Super Mario MAR10 Day reveals and there will be three new sets coming this August as well as a teaser for LEGO Mario Kart sets coming in 2025.

Battle with Roy at Peach’s Castle (71435) – 738 pieces/$64.99

Let kids explore, battle, role-play and more at an iconic Super Mario™ location with the LEGO® Super Mario™ Battle with Roy at Peach’s Castle set (71435). This Nintendo® character toy playset, which makes a great gift for girls, boys and gamers aged 7 and up, features a LEGO brick-built princess’s castle model that opens out ready for playtime adventures. It has easy-to-rebuild walls that collapse under siege, a tower, a catapult, a rotating throne and a fountain in the garden. There are also 3 LEGO Super Mario toy figures: Roy (for the first time in a LEGO Super Mario set), a Chain Chomp and Toad.

King Boo’s Haunted Mansion (71436) – 932 pieces/$74.99

Encounter ghostly characters and search for the key to a treasure chest at King Boo’s Haunted Mansion (71436) with this LEGO® Super Mario™ adventure toy playset for kids. A super gift idea for boys, girls and gamers aged 8 and up, the set features a buildable toy haunted house that opens out for easy access to playful details such as an elevating sofa and a bookcase with a key-reveal function. It also includes 4 LEGO Super Mario toy figures – King Boo, a Yellow Baby Yoshi, a Dry Bones and a Boo.

The Bowser Express Train (71437) – 1,392/$119.99

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LEGO Ideas Coraline – The Pink Palace Achieves 10,000 Supporters

March 8, 2024 / Allen "Tormentalous" Tran / 0 Comments

Coraline – The Pink Palace by danielbradleyy is the latest project to achieve 10,000 supporters on LEGO Ideas. The 1,707 piece build features the Pink Palace Apartments with an open back to show the details inside.

The project joins Spirited Away, Appa the Sky Bison, from Avatar the Last Airbender, Venus Flytrap, Minerals Display, Dreamworks’ Shrek’s Swamp 2, Hello Kitty and Friends – 50 Years, Dr. Seuss’s The Grinch, Medieval Tournament, Among Us: The Skeld, Cherry Blossom Ikebana, Roman Forum, The Wizard of Oz 85th Film Anniversary, Interstellar, Working Suspension Railway, Metallica M72 World Tour, Suitcase Express!, Outer Wilds, Medieval Inn by the Gatehouse, Clockwork Solar System, Brooklyn Nine-Nine, My Neighbor Totoro, Tower Chess, Medieval Bee Farm, LEGO Gundam, Dancing House, Prague, The Wizard Peaks, Rocky Reef Restoration, and Finding Nemo – First Day of School as the ones to reach the First 2024 Review Stage.