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The Friday Programming Schedule for San Diego Comic Con 2024 is now live and there will be a LEGO Masters: Back Behind the Brick panel held that day. The panel will be from 4:30-5:30pm in Room 6BCF which is an upgrade from last year as they were in a smaller room and fans who wanted to attend were left out (aka me).

Jamie Berard will be on hand along with some of the behind the scenes folks as well as former LEGO Masters winners. There will be an update for Season 5 of LEGO Masters and the LEGO Masters Holiday Celebrity Bricktacular!

Go behind the scenes and get a sneak peek at the exciting developments from around the world in TV’s greatest building competition, LEGO Masters! Brickmaster Jamie and former LEGO Masters winners are here to share all the tips, tricks, and secrets to becoming a LEGO master. You’ll get an update on LEGO Masters season 5, the upcoming LEGO Masters Holiday Celebrity Bricktacular! Featuring Jaime Berard (LEGO design lead/brickmaster), Brent Benedetti (LEGO/exec producer), Robert May (LEGO/exec producer), Michael Heyerman (SVP Unscripted Endemol Shine), Pip Wells (executive producer), and others. Get ready to get your brick on!

The San Diego Comic Con 2024 Exclusives Portal is now live and it doesn’t look like LEGO will be having anything this year. As suspected, LEGO seems to have stepped back from giving out exclusives for the convention. The rumor since after COVID was that LEGO was not happy with fans reselling the items and that’s why they have stopped.

LEGO will be at SDCC 2024 at their usual Booth #2829. There’s no information yet on what they will be doing there or what theme it will be. Last year, it was the Brickbuster Video booth which was designed as an old school Blockbuster store. They did have a Build Your Own Minifigure experience which you could say was an exclusive but it’s not as popular as the previous minifigures and sets. The panels and signings still have yet to be revealed so we’ll update as soon as those are announced.

The San Diego Comic Con 2024 Exhibit Floor layout has been released and it looks like LEGO will be returning this year. The map shows that they’ll be at their usual spot at Booth #2829 but unless I missed it somehow, the exhibitor list does not show them on there. It’s probably just an oversight on Comic Con’s end and they’ll be added on later.

As of right now, there’s literally no information on what LEGO has planned there. Last year, we didn’t have any exclusive sets. All we got was the Build a Minifigure booth and the pins that you could’ve gotten. I wouldn’t be surprised if it is the same thing for this year or something similar.

I’ll be attending as press once again and will be covering any LEGO panels. I may have a few The Brick Fan bricks to give away but there won’t be many.

Update: LEGO has been added to the exhibitor list so they have been confirmed to be there this year.