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The LEGO Group has announced their earnings for the first half of 2023 and they have outpaced the toy industry in a declining market. Consumer sales grew 3% versus the same time last year as demand for relevant and diverse portfolio continued. Revenue was DKK 27.4 billion which is up 1% compared to last year. The top performing themes so far are LEGO Icons, LEGO Star Wars, LEGO Technic, and LEGO City.

The LEGO Group outpaces toy industry in H1 2023 while accelerating long-term growth initiatives

Demand for diverse portfolio continued after three consecutive years of extraordinary growth. Strong financial foundation enables company to invest in building for the long term and reaching more children with LEGO® play.

Highlights

• Consumer sales grew 3 percent vs H1 2022 as demand for relevant and diverse portfolio continued.
• Revenue was DKK 27.4 billion, a growth of one percent versus an exceptional H1 2022.
• Market share grew significantly as the LEGO Group outperformed a declining toy market.
• Operating profit was DKK 6.4 billion compared with DKK 7.9 billion in H1 2022. This is in line with company expectations as it accelerated long-term strategic initiatives such as manufacturing, digital and sustainability. Net profit was DKK 5.1 billion vs DKK 6.2 billion H1 2022.
• Free cash flow was DKK 1.1 billion after investing in building new factories and expanding existing facilities.
• Pledge to achieve net-zero carbon emissions by 2050 across its full supply chain.

BILLUND, August 30, 2023: The LEGO Group today announced earnings for the

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Back in 2020, LEGO officially launched LEGO Braille Bricks which was produced to help visually impaired children learn Braille and today, they announced that they are now available for purchase on the LEGO Shop. Due to popular demand and overwhelming response to the original launch, LEGO Braille Bricks – Play with Braille (40656) will officially be released on September 1 and you can pre-order it today for $89.99.

The set has 287 pieces coming in five colous: white, yellow, green, red and blue. All bricks are fully compatible with other LEGO products and the studs on each brick are arranged to correspond to the numbers and letters in the braille system, with the printed version of the symbol or letter situated below the studs.

BRINGING BRAILLE FUN HOME:
LEGO® BRAILLE BRICKS ON SALE FOR THE FIRST TIME

• Following an overwhelming response from around the world,
LEGO® Braille Bricks are now available to purchase online at LEGO.com.
• The launch marks a significant milestone in the development of more inclusive learning through play experiences.
• With both braille and printed letters, numbers and symbols on each brick, and games designed for all ages, the new ‘LEGO Braille Bricks – Play with Braille’ set makes learning braille fun and accessible to everyone.
• Available in English and French from 1st September 2023 with pre-order starting 24th August and additional languages to follow next year.

Ahead of World Blind Awareness Month this October and in response to global demand, the LEGO Group announces LEGO® braille bricks

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Earlier this year, LEGO announced that they will be moving their North American headquarters to Boston in 2026 and they have just revealed the location of where it will be. The new headquarters will be located at 1001 Boylston Street which is just a short ways from downtown Boston and only a few minutes walk to Fenway Park.

The office space will spread out over five floors in more than 100,000 square feet with innovation and design being a central focus. In turn, there will be enough space for both collaborative work as well areas for individual work zones.

All of the Enfield employees will have a position at the new office and will get relocation assistance if they wish to move. The move will begin in 2025 and is expected to be completed by the end of 2026.

The LEGO Group announces location of new Americas office in Boston, MA

• 1001 Boylston Street, Boston, MA will be the LEGO Group’s Americas Head Office from 2026.
• New location draws on region’s deep talent pool and innovative business environment.
• Office space will be more than 100,000 square feet across five floors and designed with wellbeing, accessibility, and sustainability in mind.

The LEGO Group today revealed that 1001 Boylston Street, Boston, MA has been chosen as the location of its Americas head office when the company relocates in 2026. Located at the intersection of Boylston Street, Massachusetts Avenue and Newbury Street, the new office will support the business’ long-term growth ambitions and mission to continue

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