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LEGO San Diego Comic Con 2023 Recap

LEGO SDCC 2023

Just like that, San Diego Comic Con 2023 is now over but here’s a recap of the LEGO happenings during the four days. First off is the LEGO booth itself which they have named it LEGO Brickbuster Video. This is a play on the old Blockbuster Video stores. Throughout the store, there were displays of upcoming LEGO sets from various themes. On the shelves were VHS cassette cases featuring movies and themes in LEGO form.

LEGO SDCC 2023

LEGO SDCC 2023

LEGO SDCC 2023

LEGO SDCC 2023

The back wall named New Releases was filled with creations from fans. Some of the themes for the builds were unplanned and spontaneous such as the Spongebob ones and Pikachu ones. I was told that fans took inspiration from the builds that were already on the shelves and they made their own version.

LEGO SDCC 2023

LEGO SDCC 2023

There were also brick-build statues that fans could take pictures with. The builds were made to look like the old 2D cardboard cutouts that you could find at Blockbuster stores. Fans could take pictures with them and share to social media to get corresponding pins of them. The ones for this year were Captain America, Sonic the Hedgehog, and a speeder bike from Star Wars.

LEGO SDCC 2023

There was a Coming Attractions billboard showing some of the current and upcoming LEGO shows and specials. Some of the new shows coming soon include LEGO Masters: Holiday Bricktacular, LEGO Marvel Avengers: Code Red, LEGO Star Wars: Mandoween – Celebrate the Season, LEGO Masters: Season 4, LEGO Disney Princess: The Castle Quest, and one confidential show that they never revealed. Any guesses on … Continue

LEGO Ideas The Krusty Krab! Achieves 10,000 Supporters

The Krusty Krab! by Lanko is the latest project to achieve 10,000 supporters on LEGO Ideas. The build has 2,824 pieces and it is an updated version of the set that also hit 10k supporters last year featuring the crap trap restaurant, the Patty Wagon, the restaurant sign, and the dumpster.

The project joins “Big Boy” Locomotive, Retro Arcade, Spartan Helmet of Leonidas, Alfa Romeo Giulietta Spider, The Muppet Show, Red Bull Racing F1 Team RB18 1:12, Scooby Doo Mystery Machine, Western River Steamboat, Dreamwork’s Shrek Swamp, Asterix & Obelix, Venice, Stilt House, Red Bull RB18, Trojan Horse, Red Dwarf: Sleeping Quarters, TaleSpin Seaduck Meeting Seagull, Stud Lane Book Nook, Greenhouse, Yu-Gi-Oh! Card Box: Dark Magician vs Blue-Eyes White Dragon, Phineas and Ferb Doofenshmirtz Evil Inc., Mister Rogers’ Neighborhood, Taylor Swift “Lover House”, The Motograph, Taylor Swift’s Lover House, Disney’s Phineas and Ferb: Perry the Platypus/Agent P, Flying Scotsman – LNER Class A3 4472 4-6-2 Pacific Steam Locomotive, Jumanji Game Board, Kerbal Space Program – Modular Ship System, The Very Hungry Caterpillar, Working LEGO Bicycle, The Muppet Theatre, The Landscape Photographer, Taylor Swift Lover House, Vintage Toaster, New York Corner, and Mary Poppins, Cherry Tree Lane, 60th Annniversary as the ones to reach the Second 2023 Review Stage.

LEGO Ninjago SDCC 2023 Exclusive Riyu Revealed

At the LEGO Ninjago talent signing today at San Diego Comic Con 2023, Doc Wyatt on his social media showed off an exclusive LEGO Ninjago polybag that was given out to fans. The polybag features Baby Riyu (6484261) with glowing eyes which is different from the ones in the regular sets.

So far, none have surfaced yet on the secondary market but do expect it to be a bit pricey when it does. There’s also a small chance that this is just a pre-release figure and will be in sets in the future like with the Bard from The Hobbit many years back.

LEGO Ideas Singles’ Day – Me, Myself, and I Winner Announced as Future GWP

LEGO has announced the winner of the LEGO Ideas Singles’ Day – Me, Myself, and I building contest and the next set to become a future gift with purchase set. The fan vote consisted of 15 entries and the grand prize winner is Reading, Reading, Reading by Fr_An. This set will now go into production and will be released as a GWP in the future. Of course, there’s no mentioning on when it be out but it’ll most likely be some time next year.

LEGO at San Diego Comic Con 2023

San Diego Comic Con 2023 is just a few days away and it looks like LEGO will be having a decent presence this year. They will still have their Booth #2829 which will be selling sets there but they haven’t revealed what will be displayed on the floor. I do have information about what will be going on there this week but it’s embargoed for another few days.

There were on LEGO exclusives in the portal and it’s already been closed so there’s nothing to expect there. They still could do something at the booth itself but we’ll see.

You can follow my Twitter or Threads to stay updated when things are happening there in real-time.


Thursday, July 20

LEGO: I Had a DREAMZzz Last Night About Ninjago! – Room 6BCF/10am-11:30am

Learn all about LEGO DreamZzz, a new content IP that launched in May. The panel will be hosted by Keith Malone (head of entertainment development for the LEGO Group) along with voice talent Sarah Jeffery (Zoey), Marcos Cardenas (Mateo), Vincent Tong (Logan, Kai), Brian Drummond (Mr. Oz, Nightmare King, Ras, Riyu, Lobbo), and Larissa Dias (Izzie), as well as DreamZzz LEGO model designer Freddy Charters, head of LEGO production Asa Tait, and Doc Wyatt and Kevin Burke, head writers of Ninjago Dragons Rising. Be sure to come as your favorite Ninja or Dreamchaser.

LEGO x Project K Building India Together – Hall H/1pm

Recognizing LEGO’s extraordinary creativity and ability to inspire, we see a remarkable opportunity for collaboration.

Most Indian children did not grow up

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LEGO: I Had a DREAMZzz Last Night About Ninjago! Panel at SDCC 2023

The Thursday panel schedule for San Diego Comic Con 2023 is now live and there will be one for LEGO which is the LEGO: I Had a DREAMZzz Last Night About Ninjago! As expected, LEGO will be showcasing their newest IP, LEGO DREAMZzz, which includes some of the voice actors for the show. In addition, LEGO Ninjago will be there as well for Ninjago: Dragons Rising so instead of it having a dedicated panel like with previous years, it’ll be a combined one so there won’t be that much time to go in depth since probably each show will only get about 20 minutes of details with some time left over for the Q&A.

The panel will be held on Thursday, July 20 from 10:30-11:30am in Room 6BCF. Of course, I will be in attendance I’ll most likely be doing the live post as I have done in previous years. You can follow me on Twitter or on Threads for that. Hopefully, I have time to juggle between the two.

Learn all about LEGO DreamZzz, a new content IP that launched in May. The panel will be hosted by Keith Malone (head of entertainment development for the LEGO Group) along with voice talent Sarah Jeffery (Zoey), Marcos Cardenas (Mateo), Vincent Tong (Logan, Kai), Brian Drummond (Mr. Oz, Nightmare King, Ras, Riyu, Lobbo), and Larissa Dias (Izzie), as well as DreamZzz LEGO model designer Freddy Charters, head of LEGO production Asa Tait, and Doc Wyatt and Kevin Burke, head writers of Ninjago Dragons Rising. Be sure to

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LEGO Not Part of San Diego Comic Con 2023 Exclusives Portal (For Now?)

The San Diego Comic Con 2023 exclusives portal is now live and it doesn’t look like LEGO will have any exclusives for sale this year. We’re still a few weeks away from the event and there’s still time for companies to add themselves to the list since we have until July 16 to submit our entries but so far, it’s not looking promising. There’s a chance that they could do something directly at their booth but that would be a mess and I can already hear the security say “you can’t stand here, keep moving.”

The last time that LEGO did any exclusives was back in 2019 before the pandemic closed everything down the year after. Back then, they had a few exclusives that lucky fans were able to purchase as well as minifigures that were given away at random. LEGO did sell their exclusives online in 2020 at various retailers and they went rather quickly with some of them managing to restock a few times. Other than that, it’s been quiet the past few years and it looks to be the same this year. Again, I’ve heard that they were done with exclusives altogether because of the reselling that people do during the con and they weren’t happy with that but that’s just a rumor that was relayed to me a few times.

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