This year is Formula 1’s 75th anniversary and LEGO has announced the details of their planned partnership experiences for 2025. If you’re able to attend some of the races, there will be LEGO Fan Zones that includes exclusive Make & Takes and photo opportunities. In addition, there will also be pop-up LEGO Stores that will allow fans to purchase the new F1 sets at the races.
Select LEGO Stores in EMEA, US, Canada, and China will have in-store experiences such as a Racing Ramp, poster giveaways, and a Steering Wheel Make & Make.
LEGO and LEGOLAND Discovery Centers globally will also have their own exclusive Formula 1 themed events from March-June.
Lastly, LEGO will be doing livestreams with the first one happening on March 1 at 10:00am EST/7:00am PST. They will be showcasing the LEGO F1 lineup as well a LEGO Insiders Sweepstake.
Build The Thrill in 2025: Everything to expect from the LEGO Group & Formula 1® partnership during the sport’s 75th season
Billund, Denmark – February 27th, 2025: As Formula 1 begins its 75th anniversary season at 2025’s first race in Melbourne between March 13-16th, the LEGO Group and Formula 1 are lifting the lid on all their planned partnership experiences for 2025.
From exciting at-race activities, digital content and experiences both in retail and at LEGOLAND® Discovery Centers and LEGO® Discovery Centers globally, the 2025 Formula 1® Season will build the thrill for families and fans across an action-packed season.
With the second batch of the 2025 LEGO F1 product line available
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