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Today the world celebrates the first ever International Day of Play which was adopted by the United Nations. Whether you’re an adult or have kids, just take some time today and play. It doesn’t matter if you’re building a new LEGO set or playing a board game with familiy and friends, the point of today is to have fun.

Everyone needs to play more – our future depends on it

The first International Day of Play is celebrated on June 11, 2024. On this day every year hereafter, the world will celebrate the power of play.

By Niels B. Christiansen, CEO, LEGO Group
Sidsel Marie Kristensen, CEO, LEGO Foundation

Play is never just play. Play is universal and taps into children’s natural enthusiasm and curiosity to learn. Play teaches children to explore, to wonder, to connect ideas and experiences and help them gain a deeper understanding of the world that surrounds them. When children play, they develop essential life skills such as creativity, confidence and resilience that help them thrive as they grow up.

Playing takes little more than picking up a stone or a stick. The only real investment is time. Yet, both parents and children indicate that the demand for children’s time away from play is increasing – with play time often being deprioritized.

In a recent survey of 25,500 children and 36,000 parents in 36 countries commissioned by the LEGO Group, 59% of parents indicated they worry that their children do not have enough playtime, do not have enough access to fun activities

The LEGO Group has announced that they have opened a new distribution center in Belgium to help its supply and distribution network for market growth. The new location will help service the company’s omnichannel customers in Belgium, the Netherlands, Luxembourg, Great Britain, Ireland and northern France, as well as LEGO Brand Retail Stores.

The LEGO Group announces opening of new distribution centre in Belgium

• The newest regional distribution centre brings greater flexibility and resilience to the LEGO Group’s supply chain network.
• Customers in scope will benefit from a lead time reduction of up to two working days, on average.
• On-site wind turbines and solar panels will directly supply significant renewable energy to the site.
• Kuehne+Nagel to operate the site, extending the long-term partnership between the two companies.

TESSENDERLO, BELGIUM, June 4, 2024: The LEGO Group today officially opened its newest regional distribution centre (RDC) in Tessenderlo, Belgium. The opening marks an important milestone in the company’s strategy to expand its supply and distribution network to support long-term growth in the market.

Its location in Belgium will service the company’s omnichannel customers in Belgium, the Netherlands, Luxembourg, Great Britain, Ireland and northern France, as well as LEGO® Brand Retail Stores. LEGO factories in Nyíregyháza, Hungary and Kladno, Czech Republic will supply products to the centre, which will be operated by Kuehne+Nagel.

Carsten Rasmussen, Chief Operations Officer of the LEGO Group, said: “We’re thrilled to celebrate the opening of our Belgium distribution centre. Expanding our supply and distribution network will ensure that we can