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LEGO Creator Year of the Snake (10250) Confirmed

LEGO Creator Year of the Snake (10250)

It has been revealed that there will be a new Creator set in 2013, the Year of the Snake (10250). On the Lunar Calendar, 2013 is the snake year for the Chinese zodiac, which starts on February 10. This set is probably exclusive to China but that is not confirmed as of this writing. As a Chinese person, I want to get my hands on one of these sets but may have to pay a pretty premium for it. You can download the instructions for the build here.

**Via Brickset**

LEGO Nominated for 2025 Toy of the Year Awards

Earlier today, The Toy Foundation announced the 2025 Toy of the Year nominations and not surprisingly, LEGO is the running again in a few categories. In total, there were 10 products nominated in 8 categories.

Voting is now live and you have until January 10 to get your votes in. Your vote will also decide the People’s Choice Awards as well. The winners will be announced at the TOTY Awards gala on Friday, February 28, 2025 right before the New York Toy Fair.


Action Figure of the Year

LEGO Batman Construction Figure and the Bat-Pod Bike (76273)


Collectible of the Year

Dungeons & Dragons Collectible Minifigures (71047)


Construction Toy/Playset of the Year

LEGO Ideas Dungeons & Dragons: Red Dragon’s Tale (21348)

LEGO City Space Base and Rocket Launchpad (60434)


Educational Toy of the Year

LEGO Technic Planet Earth and Moon in Orbit (42179)


Grown Up Toy of the Year

LEGO Ideas Jaws (21350)

LEGO Ideas Polaroid OneStep SX-70 Camera (21345)


Infant/Toddler Toy of the Year

LEGO DUPLO 3in1 Space Shuttle Adventure (10422)


Specialty Toy of the Year

KLUTZ LEGO Gravity Drop Activity Kit


Vehicle of the Year

LEGO Technic Mercedes-AMG F1 W14 E Performance (42171)

LEGO and Formula 1 Announce Multi-Year Partnership

The LEGO Group and Formula 1 have announced a brand new multi-year partnership launching in 2025 which will include a diverse product portfolio featuring all ten Formula 1 teams currently on the grid.

The partnership will bring fans closer to Formula 1 experiences while promoting innovation, technology, and engineering. This includes fan zone activations at various Grand Prix and engaging content across the LEGO Group’s digital platforms.

The LEGO Formula 1 products will include sets for LEGO DUPLO as well as sets for kids, teenagers, and adult builders. The ten teams currently on the grid include McLaren, Red Bull Racing, Ferrari, Mercedes, Aston Martin, RB, Haas, Williams, Alpine, and Kick Sauber so we should see a little something from every team.

The LEGO Group and Formula 1® To Go Full Throttle On New Brand Partnership

• The LEGO Group and Formula 1® announce new multi-year strategic partnership, connecting young fans and families closer to Formula 1 experiences and the sport, launching with the 2025 F1 season.
• The partnership will bring together the worlds of LEGO® building and F1 fandom to make the sport more accessible to families around the world, promoting innovation, technology and engineering, as well as stronger inclusion & representation.
• In addition, the new partnership will include a diverse product portfolio for fans and builders of all ages, featuring all ten Formula 1 teams currently on the grid.

Today the LEGO Group and Formula 1 announced a new, multi-year partnership to connect more fans of LEGO® building with the world of Formula

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LEGO Announces Multi-Year Partnership with Nike

The LEGO Group has announced a new multi-year partnership with Nike to celebrate creative play and sport while offering new opportunities for children and families worldwide. The partnership activities starts in 2025 and we can expect a series of co-branded products, content, and experiences.

The LEGO Group and NIKE, Inc. unite to elevate the power of creative play and sport

• The multi-year global partnership connects two of the most beloved and iconic brands to highlight how the power of play shapes lives.
• The brands will bring to life the many ways creative play and sport can help kids be the best versions of themselves.
• The partnership activity kicks off next year, and could see a series of co-branded products, content and experiences that combine the imaginative power of LEGO bricks with the “Just Do It” spirit of Nike to invite all kids into play and sport.
• A recent study by the LEGO Group indicated that 59% of parents worry that their children do not have enough playtime or access to fun activities.
• Both brands have a long history of championing kids’ right to play and backed efforts for the United Nations to adopt a resolution designating June 11 as the International Day of Play.

The LEGO Group and NIKE, Inc today announced a multi-year partnership that will celebrate creative play and sport, offering new and exciting opportunities for children and families worldwide.

The LEGO Group and NIKE, Inc have long histories of championing kids’ right to play. Both brands know that

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LEGO Announces Asmodee Multi-Year Partnership to Create LEGO Board Games

LEGO has announced that they have entered a multi-year partnership with board game company Asmodee to create new shared play experiences. This partnership will create a range of LEGO board games for fans to play within the LEGO universe. The first of these games is the LEGO Monkey Palace which was revealed just last month. They are already working on a second game called Brick: Like This! which is a party game from 2-8 players looks to LEGO bricks to complete word challenges.

Building Board Games Together: The LEGO Group and Asmodee Announce Partnership to Create LEGO® Board Games

Billund & Boulogne-Billancourt, August 8, 2024: Today, the LEGO Group and Asmodee have announced that they have entered a multi-year partnership, joining forces to create and distribute new shared play experiences. The partnership will create an exciting range of high-quality LEGO board games for all types of players, inventing new ways for families and brick fans around the world to play within the LEGO universe.

Introducing Dotted Games: Brand New Studio Dedicated to the Partnership
Dotted Games will nurture and develop all games within the LEGO Group and Asmodee’s partnership. With an experienced team at the helm, its mission is to bring the best LEGO board games to fans and families, while unlocking fresh avenues of play thanks to the versatility of LEGO bricks. The Dotted Games team, based in Denmark, brings decades of invaluable experience in the board gaming industry, boasting a remarkable collection of awards between them.

Jaume Fabregat, Board Games Lead, LEGO Publishing, said:

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LEGO Ideas Hello Kitty and Friends – 50 Years Achieves 10,000 Supporters

Hello Kitty and Friends – 50 Years by Bulldoozer is the latest project to achieve 10,000 supporters on LEGO Ideas. This year celebrates the 50th anniversary of Hello Kitty and the project is inspired by the Hello Kitty and Friends Supercute Adventures animated series.

The project joins Spirited Away, Appa the Sky Bison, from Avatar the Last Airbender, Venus Flytrap, Minerals Display, and Dreamworks’ Shrek’s Swamp 2 as the ones to reach the First 2024 Review Stage.

LEGO Lunar New Year Display (80110) Amazon Sale – January 2024

The 2024 Lunar New Year is exactly four weeks away and Amazon has the LEGO Lunar New Year Display (80110) for 20% off. It’s been on sale for a while but this set has a generic style that will work for every new year and not for any specific zodiac sign. The set has officially been retired on the LEGO Shop so going to other retailers is the only way to get it now.

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