Tag: Firefly Serenity Playset

The LEGO Jury has made a quick decision on the Firefly Serenity Playset by tbone_tbl. They have decided not to move forward with the production because it did not fit with the target consumer of LEGO products which are children. Although it was cool looking, I figured that it might not pass the review stage. Even so, congratulations to tbone_tbl for making it this far. Below is the official statement from LEGO.

**Update: A company by the name of Etadyne Industries LLC is selling the playset on their site.**

Congratulations on 10,000 supporters! Here is our decision on the IP’s fit with the LEGO brand.

2012.05.08

First and foremost, huge congratulations to tbone_tbl for reaching 10,000 supporters on LEGO CUUSOO, and toward everyone for all of the support of the Firefly Serenity Playset project!

LEGO CUUSOO gives the opportunity for adult LEGO fans to submit product ideas. You submit some incredible things, and we’re huge fans of all of your work. This is a beautiful model and a skilled rendition of the beloved Serenity built with LEGO bricks.

When reviewing projects for production, the LEGO Jury first looks at how the concept fits the LEGO brand. We learned the IP was questionable regarding a brand fit, and since we anticipated this project reaching 10,000 the team got a head start and reviewed the project on these criteria.

LEGO produces toys for children. Therefore all LEGO products, regardless of age target, must be content-appropriate for this core audience. With this in mind we have decided that

People are really putting their support for the sets on LEGO CUUSOO. This time, the Firefly Serenity playset by tbone_tbl has achieved the 10000 supporters needed for LEGO to consider it as an official set to be made into production. The ship is based on the 2005 movie of the same name. The next step now is to wait for The LEGO Jury to review the set in June and to see if the set is viable for production. There are many factors that play into this decision such as design, niche, licensing, sales, etc. One thing to note is that, the Serenity doesn’t really fit into any existing LEGO sets so that might play a big role in determining the outcome.

Allen "Tormentalous" Tran

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