Tag: LEGO (Page 13 of 1032)

Today is the 100th birthday of former LEGO owner Godtfred Kirk Christiansen and LEGO has shared some never before released details of how the LEGO brick was created. The most interesting one is that the design of the brick was developed and patented in no more than five days. Read the full story below.

100 years ago, today, former LEGO® owner and managing director Godtfred Kirk Christiansen was born. His influence on the company and the success of the LEGO system in play is undeniable, but brand-new research done by our historians in LEGO Idea House shows that his influence on the LEGO brick and the company is even greater than we initially thought.

“For decades we have been unable to give a precise answer to the question of how the LEGO brick was developed, and who was the mastermind behind the design. We have been convinced that it was a lengthy development process carried out by a team of LEGO employees in the mid to late 1950s. Thanks to newly-discovered material, we have found out that Godtfred actually played a pivotal role in developing the LEGO brick that people all over the world love today,” explains Signe Wiese, Corporate Historian from LEGO Idea House.

Here is the never-before-told story of the development of the iconic LEGO brick:

It’s January 23, 1958. Three men are sitting in a LEGO office in Billund. The three men are Godtfred Kirk, his brother Karl Georg (presumably) and Axel Thomsen, head of LEGO sales office in Germany.

The latter explains

If you’ve used the LEGO VIP Reward Center, you may have noticed that it’s a bit clunky to use. LEGO has been taking feedback and they have announced that they will be making the first big update to the site some time tomorrow. Most of the update will be dedicated to the front-end of the site which includes a refreshed look and feel of it. You can read more about the update below.

We have been listening to your feedback and pleased to let you know about the first big update to the VIP program.

As of tomorrow 8th of July (subject to change) we will be launching a refreshed VIP Reward Center. This refresh has a number of visual changes to the platform, but more importantly there are a number of technology changes that will be going live in the background.

Overall highlights of the change that you can see from tomorrow:

• Refreshed VIP reward Centre look and feel, navigation around the site is easier and more dynamic
• Improved sign in process to the reward centre
• The location and language you are viewing LEGO.com will follow you onto the VIP reward Centre.
• New Pop up and banner to inform you that you are no longer in your VIP home country, we heard cases where members had redeemed rewards in the wrong country and have been unable to get these rewards. I want to avoid that confusion so when you visit a different countries Reward Centre you will see limited selection of