The 2016 New York Toy Fair is over and done and after that, there were also the Toy of the Year awards given out to the best toys from last year. Not surprisingly, LEGO was again in the running for some awards including winning the “Boy Toy of the Year” for the LEGO Star Wars: The Force Awakens Millennium Falcon (75105) which was the best toy developed specifically for boys of any age. If you haven’t checked out my in-depth review of it, you can read it here.
LEGO was also nominated for “Game of the Year” with LEGO Dimensions but lost out to the popular party Pie Face Game. Note that LEGO Dimensions was the only non-tradional tabletop game in the category.
Finally, Star Wars won “Property of the Year” for the licensor with the greatest success spreading its brand or property throughout the industry while generating interest and excitement. Obviously LEGO had some impact with the brand winning with all of the various LEGO Star Wars sets we got last year, especially with The Force Awakens sets.
LEGO had been in the running for various Toy of the Year awards in every year since the awards have been given out in 2000 and I won’t be surprised if they make the list again next year.
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