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Tag: The Sun

LEGO Ends Two-Year Promotional Partnership with The Sun

In some major news across the pond, LEGO announced today they have ended their two-year promotional partnership with The Sun. This comes after a parent took his anti-Page 3 campaign to LEGOLAND and Wapping. However, LEGO denies that ending the partnership was not linked to the online petition but the partnership naturally ended on it’s own.

Fiona Wright, Lego’s vice president and general manager in the UK and Ireland, told one anti-Page 3 supporter: “The recent promotion in the Sun was part of a two-year agreement which started in 2011 as part of our marketing strategy. This is our final promotion with the Sun.”

The Guardian notes that:

The Sun said the partnership officially ended in November 2012, and that the recent “Lucky Dip” promotion used stock from the previous agreement.

There’s no word as of now on how LEGO will handle their polybag promotions.

**Via Brickset**

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The Sun LEGO Promotion

Brick Fanatics is reporting that The Sun newspaper will be having a LEGO giveaway, mostly likely some of the polybags that have been reported. Brick Fanatic’s member, Adwil24, tweeted the first image of the promotion from The Sun a few days ago. Over on the Sun’s promotions page, it states to “Smile in the face of winter blues with The Sun’s Big Smile Giveaway. Family fun and amazing offers to keep us all smiling through ’til spring.” This probably means that there will soon be giveaways throughout winter until March when spring ends. More updates will be available as news comes.

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